SaaStr

JULY 7, 2025

Unlock Continuous Access to the World’s Highest-Value B2B Decision Makers Forget A-tier prospects. Budget Authority : 78% have direct purchasing power or significant influence Company Scale : Average revenue $50M+, with 27% at Enterprise ($40M+ ARR) Decision Speed : 60% faster sales cycles compared to other B2B channels Deal Value : 3.2x

Pipeline 85

Pipeline CTR Contract Strategize 85

Martech

DECEMBER 16, 2024

Build a brand that machines understand and trust Now is the time to detach emotionally from the importance of domains because, in the future, domains will matter far less than brands. But to stay competitive, start building implicit relationship-based links for topics, people, products and corporations (e.g.,

Engineering 117

Engineering Niche Technology Technology 117

PandaDoc

JUNE 2, 2025

In B2B sales, the best deals are won by sales reps who can challenge assumptions, reframe conversations, and bring unexpected insights to the table. The method was developed by Matthew Dixon and Brent Adamson in The Challenger Sale and emerged from a multi-year study of thousands of B2B sales professionals. Solution selling.

Process 52

Process Objectives and Key Results Sales Angle 52

SaaStr

JULY 15, 2025

The Human Fortress — For the Moment: Account Executives Account Executives: 100% Still Needed (For Now) Why AEs Are Safe — For The Moment : Enterprise B2B sales still require human judgment, relationship building, and strategic thinking that AI can’t replicate. Stop sending generic sales decks.

B2B 100

B2B A/B testing Engineering CRM 100

Hubspot

FEBRUARY 21, 2025

For example, as a content strategist, my ICP includes B2B SaaS companies with 50-200 employees, $5M-50M in revenue, and an established blog. Heres the focused approach thats worked best for my B2B clients: LinkedIn first. When pursuing a social media marketing B2B SaaS client, I noticed their team discussing remote work challenges.

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

The 5% Institute

FEBRUARY 24, 2020

If you’re selling B2B – also known as business to business; something that’ll be foundational to your success in your industry, is the presence of your B2B sales process. But what exactly is a B2B sales process? The B2B Sales Process – Explained Step By Step. What Is A B2B Sales Process? Think of it as a system.

B2B 98

B2B Process Objectives and Key Results Objection handling 98

Veloxy

JUNE 23, 2021

These reps spend their days reaching out to prospects, qualifying them and building relationships by helping clients solve their business problems. When it comes to B2B, SaaS, and other technology companies that prefer a centralized team, inside sales is the more popular model. 2: Sales Development Reps.

Inside sales 232

Inside sales CRM Sales Pipeline 232

The 5% Institute

JULY 24, 2020

This means that you’ll take a question based, and solution approach rather than purely presenting an option up front. B2B consulting. To learn how to build rapport the right way, read the linked article below for more detail. Further reading: A Guide To Building Sales Relationships/ Building Rapport.

Consult 144

Consult Sales Clients Presentation 144

Partners in Excellence

APRIL 5, 2024

They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C. Relationship Building and Empathy : The ability to build strong, lasting relationships with clients, understanding their needs deeply, and empathizing with their situations are frequently cited.

Sell 142

Sell Cross-sell Drivers/motivators Education 142

The 5% Institute

JULY 5, 2022

This means that you’ll take a question based, and solution approach rather than purely presenting an option up front. Sales Hacks #1 – Build Rapport The Right Way. To learn how to build rapport the right way, read the linked article below for more detail. Find out who the decision makers are, and whether they’re all present.

Gaming 142

Gaming Sales Closing Clients 142

The 5% Institute

MAY 4, 2021

This means that you’ll take a question based, and solution approach rather than purely presenting an option up front. To learn how to build rapport the right way, read the linked article below for more detail. Further reading: A Guide To Building Sales Relationships/ Building Rapport. People buy for two reasons.

Closing 143

Closing Sales Clients Presentation 143

The 5% Institute

AUGUST 3, 2021

This means that you’ll take a question based, and solution approach rather than purely presenting an option up front. 1 Tip On Closing Sales More Effectively – Building Rapport. To learn how to build rapport the right way, read the linked article below for more detail. 8 x Tips On Closing Sales More Effectively. #1

Closing 145

Closing Sales Clients Presentation 145

The 5% Institute

APRIL 6, 2021

This means that you’ll take a question based, and solution approach rather than purely presenting an option up front. Tips To Improve Your Closing Rate #1 – Build The ‘Right’ Rapport. To learn how to build rapport the right way, read the linked article below for more detail. 8 x Tips To Improve Your Closing Rate.

Closing 145

Closing Clients Presentation Up-sell 145

The 5% Institute

JULY 1, 2021

This means that you’ll take a question based, and solution approach rather than purely presenting an option up front. To learn how to build rapport the right way, read the linked article below for more detail. Even if you’re selling B2B , the everyday issues they’re facing have a personal toll on the individuals within the business.

Closing 145

Closing Sales Clients Presentation 145

The 5% Institute

OCTOBER 24, 2021

This means that you’ll take a question based, and solution approach rather than purely presenting an option up front. To learn how to build rapport the right way, read the linked article below for more detail. Further reading: A Guide To Building Sales Relationships/ Building Rapport. People buy for two reasons.

Consult 145

Consult Closing Sales Clients 145

The 5% Institute

JULY 29, 2022

This means that you’ll take a question based, and solution approach rather than purely presenting an option up front. How To Sell In A Recession Tip #1 – Build Rapport The Right Way. To learn how to build rapport the right way, read the linked article below for more detail. How To Sell In A Recession – Tips To Win More Sales.

Sell 141

Sell Up-sell Clients Presentation 141

The 5% Institute

AUGUST 20, 2021

This means that you’ll take a question based, and solution approach rather than purely presenting an option up front. To learn how to build rapport the right way, read the linked article below for more detail. Further reading: A Guide To Building Sales Relationships/ Building Rapport. #2 What Is A Sales Prospect?

Closing 145

Closing Prospecting Sales Clients 145

The 5% Institute

AUGUST 9, 2021

This means that you’ll take a question based, and solution approach rather than purely presenting an option up front. To learn how to build rapport the right way, read the linked article below for more detail. Further reading: A Guide To Building Sales Relationships/ Building Rapport. #2 People buy for two reasons.

Objectives and Key Results 145

Objectives and Key Results Sales Clients Up-sell 145

The 5% Institute

DECEMBER 2, 2021

This means that you’ll take a question based, and solution approach rather than purely presenting up front, or using any old school and gimmicky techniques. To learn how to build rapport the right way, read the linked article below for more detail. Further reading: A Guide To Building Sales Relationships/ Building Rapport.

Technique 144

Technique Sales Clients Closing 144

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. What is B2B prospecting? B2B prospecting is one of the earlier stages in most B2B sales processes.

B2B 78

B2B Prospecting Cold Call Referrals 78

The 5% Institute

NOVEMBER 15, 2021

This means that you’ll take a question based, and solution approach rather than purely presenting up front, or using any old school and gimmicky techniques. To learn how to build rapport the right way, read the linked article below for more detail. Further reading: A Guide To Building Sales Relationships/ Building Rapport.

Technique 143

Technique Closing Sales Clients 143

The 5% Institute

AUGUST 2, 2022

In this article, you’ll learn exactly how to build sales, by following these proven and effective sales techniques. This means that you’ll take a question based, and solution approach rather than purely presenting up front or using any old school and gimmicky techniques. Read on to learn how to build sales.

Technique 140

Technique Sales Clients Up-sell 140

The 5% Institute

SEPTEMBER 19, 2022

This means that you’ll take a question based, and solution approach rather than purely presenting up front or using any old school and gimmicky techniques. To learn how to build rapport the right way, read the linked article below for more detail. Further reading: A Guide To Building Sales Relationships/ Building Rapport.

Technique 139

Technique Clients Up-sell Presentation 139

The 5% Institute

SEPTEMBER 13, 2021

This means that you’ll take a question based, and solution approach rather than purely presenting an option up front. To learn how to build rapport the right way, read the linked article below for more detail. Further reading: A Guide To Building Sales Relationships/ Building Rapport. People buy for two reasons.

Sales 141

Sales Clients Closing Up-sell 141

The 5% Institute

APRIL 21, 2022

This means that you’ll take a question based, and solution approach rather than purely presenting up front or using any old school and gimmicky techniques. To learn how to build rapport the right way, read the linked article below for more detail. These successful sales techniques are centred around consultative selling.

Closing 141

Closing Technique Sales Clients 141

Sales Hacker

OCTOBER 22, 2017

Relationship-building. The ability to positively engage other people, build long-term relationships, and form mutually beneficial networks will find frequent use in any salesperson’s workflow. Relationship-building involves trust, rapport, and a genuine desire to help other people. That’s right.

Negotiate 106

Negotiate Teamwork Referrals Relationship building 106

The 5% Institute

OCTOBER 9, 2022

This means that you’ll take a question based, and solution approach rather than purely presenting up front or using any old school and gimmicky techniques. To learn how to build rapport the right way, read the linked article below for more detail. Further reading: A Guide To Building Sales Relationships/ Building Rapport.

Sell 136

Sell Technique Up-sell Clients 136

Martech

JUNE 12, 2024

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. Your sales and account management teams may already be using some of your prospecting content in relationship building. Customer marketing and prospecting are not the same.

Customers 121

Customers Cross-sell Education Account management 121

The 5% Institute

MAY 9, 2023

Are you struggling to close deals and generate revenue for your B2B company? The solution to these problems may lie in providing your sales team with effective B2B sales training topics. Building B2B Relationships B2B sales is all about building relationships and trust with your prospects and customers.

B2B 52

B2B Objection handling Negotiate Technique 52

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

Technique 52

Technique B2B Cross-sell B2C 52

Martech

OCTOBER 30, 2023

However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). This article is a practical guide that explores the evolution of personalization and the complexities it presents. The result? Get MarTech! In your inbox. Business email address Subscribe Processing.

Objectives and Key Results 126

Objectives and Key Results Strategize Legal A/B testing 126

Spiro Technologies

JANUARY 13, 2022

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. It’s a B2B sales classic. Gap Selling by Keenan.

Gaming 105

Gaming Sales Up-sell Drivers/motivators 105

Heinz Marketing

OCTOBER 26, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “What B2B Marketing and Hall & Oates Have in Common?” I cannot see what the connection is between B2B marketing and Hall and Oates.

Pipeline 131

Pipeline Sales Manufacturing B2B 131

Veloxy

JANUARY 23, 2024

It caters to the human desire for tangible experiences, providing a pathway for customers to discover new products, establish strong relationships with brands, and ultimately, influence their purchasing decisions. The approach is about building a conducive environment where sales can flourish. What is field marketing in b2b?

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Sales Hacker

MAY 8, 2023

These characteristics have changed the B2B sales process significantly. Build a succinct and interactive presentation with different multimedia to engage the prospective buyer. Step one, relationship-building. Without a relationship, you can’t personalize. So how to start?

Sell 113

Sell Cold Call Up-sell Contract 113

Hubspot

MARCH 4, 2024

Recently, HubSpot presented the inaugural Modern Sales Leader 25 award — a distinction recognizing 25 sales and revenue pioneers, working at the forefront of their fields. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024. Let’s dive in.

Construction 87

Construction Sales B2C B2B 87

Score More Sales

JULY 16, 2012

When I was in my 20′s I consciously became a professional, b2b seller because I was a single mom and I wanted to be able to support my family well. This is an international organization with very inexpensive dues ($6/month) which, if you find the right group, can support you to become an amazing speaker, presenter, and leader.

Territory 76

Territory Sales B2B Relationship building 76