Remove B2C Remove Cross-sell Remove Negotiate
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Data, AI and advertising: 2025 predictions

Martech

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. This can include negotiating with RMNs and CTV platforms, optimizing their data stack, and exploring data clean rooms and AI tools.

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B2B Personalization Is Broken – Here’s How to Fix It

Salesforce

Buyers are smarter , journeys are messier , and expectations are higher — shaped by intuitive B2C touchpoints like Amazon and Netflix. It must account for buying groups, cross-functional decisions, longer sales cycles, and the rise of AI agents brokering information on your buyer’s behalf.

B2B
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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C
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“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

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“Why I’m So Interested In Selling,” An Analysis

Partners in Excellence

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

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The Difference Between a VP of Sales and a CRO

Sales Hacker

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. And this is exactly why you hired them!

B2C
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The Power of We: Getting Sales and Marketing on the Same Page

Sales Hacker

For example, B2C businesses need a shorter consideration phase than B2B businesses, which require more lead nurturing. We positioned a member of our sales team as a thought leader and worked some PR magic to negotiate interviews and push articles written on his behalf. Other Areas to Collaborate.