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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood. Answer: Certainly!

Promote 101
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B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results

Heinz Marketing

Our objectives with SnapApp , an interactive content marketing platform, were to drive thought leadership, interest, and engagement at the top of the funnel with new content. Driving the Engagement: Content Development, Marketing, and Promotion . Survey Promotion and Amplification. Survey Development, Creation, and Launch.

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10 Prospecting Tips To Explode Your Sales

ClickFunnels

For B2C businesses, this means an individual customer, meanwhile, for B2B businesses, this means the decision-maker in the organization. Meanwhile, a product manager at the same startup might say that they are focused on increasing the MRR, but in fact they might be primarily interested in getting a promotion. Cold calls.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

In the past, it was possible to achieve these goals through promotion and advertising. Social media goals should always align with your overall business objectives. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. However, the rules of engagement are changing.

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Creating A Sales Prospecting Process That Works

ClickFunnels

There are two other key differences between sales prospecting and lead generation: Sales prospecting is done manually, lead generation is automated. Also, if you are selling B2B products as opposed to B2C ones, you need to think about not one but two types of dream customers: The company. You create a landing page for that lead magnet.

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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

One of the great things about Pinterest is that you don’t have to jump straight into paid ads to see results. That said, company promotion is indirect—don’t plan a hard sell. With Pinterest, however, you can start seeing results in just a few days. . Pins are going to “settle” in search results.

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9 steps to make a reactivation program that really works

Martech

Seeing long-dormant customers acting on your emails is nice, but that’s a collateral gain, not the objective of your reactivation program. Consider shopper personalities Knowing what motivates your customers to buy is another key element of a good reactivation program. Fast-paced decision-making, logically oriented.