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How To Unlock the Power of Generative AI Without Building Your Own LLM

Salesforce

But where do you start? How do you add large language models (LLMs) to your infrastructure to start powering these applications? Should you train your own LLM? Customize a pre-trained open-source model? The good news is that you don’t have to. Use existing models through APIs? More on this later.)

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How Salesforce Is Using AI For Content Marketing in 2024

Salesforce

Would you ask a toddler to throw a javelin? You wouldn’t, at least without adult supervision. million blog posts will likely publish every day. To help you answer two of the most important questions content marketing teams are asking right now: Where should we try out generative AI tools when it comes to content marketing?

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15+ of The Top Sales & Marketing Mistakes SaaS Startups Make

SaaStr

But if you see yourself making any of the mistakes below, it’s fairly easy to make a course correction. Sales: Hiring any reps you wouldn’t buy from yourself. Later, once you have a strong VP of Sales, it’s fine though. Hiring a “VP” of Sales before you have 2 scaled reps and a repeating process. If you can’t ….

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Quality rater and algorithmic evaluation systems: Are major changes coming?

Search Engine Land

Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines for decades. Still, a potential sea-change in research and production implementation could be on the horizon. Similarly, a transport query like [Liverpool Manchester] might shift to a sports query on local match derby days.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

As you might be able to guess, calling people “content goblins” doesn’t tend to make them feel particularly great. If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

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How to Write an Effective Communications Plan [+ Template]

Hubspot

While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. Image source: Prezly. What do you want to achieve with this plan?

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Everything You Need to Know About Green Marketing [Examples & Expert Tips]

Hubspot

Did you know that 49% of global respondents say they're inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices? As marketers, if you work at a green company, all the sustainable things your company does should be marketed.