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The Commoditization of the Discovery Call

Iannarino

A more modern approach starts with a different type of discovery, one that has not yet been commoditized. Like any outcome you pursue in sales, there is more than one way to get to your desired end state, but not every path creates the same value for your client. Execute your best sales calls with this FREE Sales Call Planner.

Cold Call 313
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The Best Open-Ended Discovery Question

Cerebral Selling

When it comes to running high-impact sales discovery, one of the areas so many reps struggle with is asking engaging discovery questions that customers actually want to answer! In my book and on this blog, I’ve spoken about the types of discovery questions that buyers like answering the most (according to science).

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How to Avoid Spamming Someone on a Cold Call

Iannarino

You can make the same mistakes when making a cold call by using the same flawed techniques. As a professional courtesy, I accept cold calls. I even take the spam calls that reach my iPhone, working very hard to persuade the person trying to steal from me to quit their job and find a more honorable profession. Step Three.

Cold Call 329
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A Serious Misunderstanding of the Word Consultative

Iannarino

Approaches that don’t provide advice and recommendations aren’t valuable enough to call consultative. While questions and diagnoses are significant, they are only consultative in the hands of someone who can offer counsel, advice, and recommendations. It is in the questioning and interpretation of the answers.”.

Consult 312
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Legacy Approach vs Modern Sales Conversation Structures

Iannarino

The Gist: The legacy approaches to the sales conversation have created a form of commoditization. For salespeople who want to be treated as partners, there is a new sales conversation that creates greater value. Here is the order in which sales conversations were (and mostly still are) conducted in legacy approaches to B2B sales.

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The Problem with Problems and Pain

Iannarino

The manuscript is due to the publisher in three days: my contract calls for 65,000 words, a good length for the publisher based on what people will spend on a book. Writing the book has caused me to recognize a critical insight about B2B sales , or more accurately, about B2B buying. No more pushy sales tactics.

Intrinsic 324
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From Legacy to Modern Sales Approaches, Discovery | Part 4

Iannarino

You win and lose deals in discovery. From Legacy to Modern Sales Approaches Parts 1-3: Part 1 | Approaches. From Legacy to Modern Sales Approaches Parts 1-3: Part 1 | Approaches. Part 2 | The Starting Question. Few salespeople would disagree that “you win and lose deals in discovery,” especially this writer.

Clients 158