blog how-to-create-value-by-being-proactive 
Iannarino
JULY 31, 2021
Your goals and measurements should be based on these two outcomes. You really only need two OKRs to drive your success in sales —opportunity creation and opportunity capture—though I could be persuaded to add a third. Here’s how an OKR breakdown might look for a professional sales force. There is no reason to accept my OKRs.
Iannarino
JULY 4, 2021
The Gist: Your clients measure your performance by the value of the conversations they have with you. Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. The first thing you need to do is to create value for your prospective client. Too Little Value.
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Iannarino
AUGUST 2, 2021
Creating a repeatable process for salespeople is supposed to ensure success, but it rarely creates value for clients. The Gist: It’s heresy to say so, but the sales process was designed to solve the sales organization’s problems. We are evolving our approaches too slowly and need to innovate faster.
ClickFunnels
JANUARY 30, 2022
So the question is this: How can you get your product in front of your potential customers? So the question is this: How can you get your product in front of your potential customers? Value Proposition. The post 4 Proven Marketing Strategies For Selling A Product appeared first on ClickFunnels. 1 Cold Email.
Iannarino
JULY 19, 2021
The Gist: The legacy approaches to the sales conversation have created a form of commoditization. For salespeople who want to be treated as partners, there is a new sales conversation that creates greater value. If the largest companies in the world trust this company, it must be a good choice. Rapport-Building.
Iannarino
JUNE 25, 2021
The Gist: When we focus on selling, we can lose sight of our obligation to create value for our prospective clients. Working to be your client’s competitive advantage is the surest and truest path to winning deals. How would your sales pitch change if you focused exclusively on your client’s results?
Iannarino
JULY 16, 2021
There is nothing you can do about how your rivals compete. For one thing, you can’t really do anything about how your competitors go about pursuing deals. Instead, you should pay attention to how they work, giving you an opportunity to create value they may be missing. Check out Eat Their Lunch.
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