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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Every business needs leads. The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. ABM treats each account as a target market. They specifically targeted the T-Mobile account. The result?

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The 6-Step Guide to Effective Sales Call Mapping

Hubspot

And while you can't execute one without thinking on your feet, you can't just jump on a call blindly, banking on your improv skills and natural charm to get the job done. You need some direction — a general plan that keeps you on track. If their company has a blog, take a look at some of its posts.

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How Our Marketing Team Used Sprint Planning While Working Remotely

Hubspot

A recent challenge we’ve faced is having to do this remotely and entirely online. If you’ve also had to remotely meet with your team to make big decisions on a project, you’ve probably faced similar challenges. One component that they credited was their use of sprint planning sessions. Six should be the maximum.

Pitch 98
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

When starting out, many agencies blog about topics directly related to their offering. Customer interviews allow you to uncover: Why they decided to do business with you; Why they love working with you; What other challenges they have in their business; Where they go for new information.

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Your knowledge, in other words, can become a curse—a barrier that keeps you from communicating what customers care about in language they understand. Your knowledge, in other words, can become a curse—a barrier that keeps you from communicating what customers care about in language they understand. It’s not inevitable.

Pitch 133
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10 Sales Email Templates to Escape the Spam Folder

Sales Hacker

If you want to stand out against the sea of spam, you’ll need to know how to write a sales email that drives the reader to take action. But this isn’t a formula you have to figure out alone. You need to create an offer that is irresistible to refuse. Did you know that only 24% of sales emails are ever opened ?

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How One Company Integrates SDRs into their Account-Based Strategies

The Bridge Group

We all know account-based (ABx) strategies are hot. Search for “account-based technology” on Google, and before you know it, targeted display ads will fill your browser, vendor branded socks will arrive in your mailbox, and dozens of new SDR cadences will flood your inbox. Account selection was step one. Meet Zignal Labs.