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Sales Acceleration: A Sales Manager’s Guide

Veloxy

While it checks a lot of boxes for Sales Managers, there’s still a lot of work that needs to be done to unlock Salesforce’s potential to accelerate sales at your company. Start here: Speed up your selling activities in a few clicks If you’re using another sales acceleration software, most of the principles will still apply.

Sales 290
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6 Sales Promotion Tips for Marketing Success

Salesforce

Eighty-four percent of marketers surveyed in our latest State of Marketing report said customer expectations are changing their digital strategies. The good news is marketers can still earn attention with the right sales promotion tips, especially when those deals are personalized. What are the basic strategies for sales promotions?

Promote 98
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10 Sales Email Templates to Escape the Spam Folder

Sales Hacker

10 Sales Email Templates. The 3 Most Important Sales Email Best Practices. Sales emails that land in spam folders have a zero percent conversion rate. That means your sales outreach email is likely sitting in a prospect’s inbox alongside dozens of other promotional emails. What Goes Into Creating a Successful Cold Email?

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. Consistency is the cornerstone of good marketing. Marketing playbooks work the same.

Campaign 149
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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

Yet, in 2021, Shopify posted record sales, growing 113% year-over-year and doubling in brand value to $828 million. There are two cans of soda on a table. One is a Coca-Cola can, and the other is a cheaper, white label cola brand. Which do you choose? You’ll probably choose Coke because it’s more familiar. It’s the safer bet. Take Shopify.

Trust 94
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10 major pricing mistakes you should avoid

PandaDoc

In this article, we go over the main pricing mistakes you should steer clear of in your efforts to optimize pricing and generate more sales. It’s intertwined with the other two main components of your strategy — sales volumes and costs. Pricing can influence how high your sales volume is at each specific price point.

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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. Cold email and referrals have often been quite effective. When starting out, many agencies blog about topics directly related to their offering. Mining your clients for pain-points, success, and topic ideas.