Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. However, with increasing competition combined with a limited budget and sales personnel, reaching your quotas can be challenging. However, it’s not due to a lack of effort by the sales team.

Product 246

Product Territory Objectives and Key Results Sales 246

Closing Bigger

MAY 9, 2024

Unlike our regular sessions, these podcasts are a collaborative exploration rather than a conventional interview, focusing on how AI impacts sales and marketing through emotional intelligence. Be Transparent About AI Use: Transparency in using AI tools builds trust with customers. Joining me is Nick Usborne from BeMoreHuman.ai.

Strategic planning 111

Strategic planning Strategize Relationship building B2B 111

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. "We all need more hackers on our team.

Drivers/motivators 106

Drivers/motivators Growth Product Technology 106

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. In essence, MMMs split the drivers of sales into factors (e.g., In essence, MMMs split the drivers of sales into factors (e.g.,

Strategic planning 109

Strategic planning Technique Drivers/motivators Territory 109

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 111

Retail Campaign Strategize Strategic planning 111

PandaDoc

MAY 15, 2024

Did you know that companies with a strong lead nurturing strategy generate 50% more sales-ready leads than companies that don’t do this? So, it’s clear that nurturing your leads and prospects is a great way to improve your sales and build lasting customer loyalty. Pushy sales tactics. What is lead nurturing?

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. Contradiction? Let’s explore. They don’t become a lead until they show you they are.

B2B 119

B2B Lead generation GTM CRM 119

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 110

B2B Objectives and Key Results Strategize CRM 110

Sales Hacker

APRIL 30, 2024

In this role he oversees all aspects of G2’s revenue generation, including global sales and customer success, enablement, partnerships, and revenue operations. Prior to his tenure at Upwork, Eric held a number of leadership roles at CareerBuilder, most recently as President of Vertical Sales.

GTM 92

GTM Customers Contract Go To Market 92

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

B2B 126

B2B Manufacturing Technology Technology 126

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 107

Government Campaign Follow-up Conversion 107

Sales Hacker

MARCH 6, 2024

Stephen started the company in 2019 after a sales career of being frustrated with bad data, and set out to build a prospecting tool that’s powered by live LinkedIn data. Discussed in this Episode: The frustration with bad data and the inspiration behind building Wiza. The hardest lesson Stephen learned in sales.

GTM 92

GTM Consult Growth Price 92

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition.

A/B testing 108

A/B testing Campaign Click Through Rate Promote 108

Heinz Marketing

APRIL 30, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing When delving into B2B marketing, understanding the pivotal role of technical personas such as programmers, engineers, and IT professionals is key. This necessitates a strategic approach that transcends traditional marketing tactics.

B2B 87

B2B Niche Strategize Trust 87

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Product 106

Product Objectives and Key Results Strategize Technology 106

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Here are some key strategies to consider: 1. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process.

Lead generation 106

Lead generation Click Through Rate Contact Follow-up 106

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. They are just as interested in making sales, if not more so, than the sellers themselves. Here are six marketing strategies to help you grow your sales on Amazon in 2024.

Profit margin 125

Profit margin Promote Campaign Price 125

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. 4 huge benefits: Cost-effectiveness. Let’s get into it.

GTM 95

GTM Growth Cross-sell Referrals 95

Martech

NOVEMBER 6, 2023

B2B companies need to create good customer experiences to build lasting relationships. Rational needs for B2B buyers include: Cost-effectiveness. B2B buyers need effective and affordable products. One of the most common errors B2B marketers make is not fully understanding their unique value proposition. Reliability.

B2B 135

B2B Customers B2C Cold Call 135

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Strategize 114

Strategize Strategic planning Technology Technology 114

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Legal 119

Legal Strategic partnership Contract Trust 119

Search Engine Land

SEPTEMBER 12, 2023

Increased efficiency and effectiveness? While some PPC managers may not have had this kind of partnership in the past, it’s crucial to work toward building one for optimal results. This means building strong relationships with your organization’s team in charge of these data projects. This evolution is exciting!

Account management 137

Account management Gaming A/B testing Campaign 137

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Meeting 111

Meeting Campaign Lead generation Strategize 111

Martech

JANUARY 26, 2024

Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. But why is it so important, after all?

B2B 119

B2B Customers Appointment Objectives and Key Results 119

Martech

FEBRUARY 7, 2024

Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. HubSpot, of course, is one of many widely used platforms for marketing and sales. Build or buy? AI is incredibly good at gathering and analyzing huge volumes of customer data.

Technology 126

Technology Technology CRM Finance 126

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today.

Growth 109

Growth Customers Objectives and Key Results Teamwork 109

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. Digital Channels for Market Penetration : The shift from traditional to digital marketing channels is significant in the B2B space.

GTM 122

GTM B2B Technology Technology 122

Martech

JANUARY 18, 2024

This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Building strong collaborations, especially between the marketing and IT teams.

Strategize 105

Strategize Growth Technology Technology 105

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 127

GTM B2B Conversion Objectives and Key Results 127

Salesforce

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. So what do these Marketing Cloud updates mean for you?

SQL 102

SQL Cross-sell Campaign Trust 102

Heinz Marketing

JANUARY 23, 2024

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the business world today, there’s a noticeable shift from old-school, product-focused strategies to ones that emphasize customer needs at every step. This method is grounded in the continuous analysis of customer behavior and market trends as they happen.

Growth 107

Growth B2B Customers Customer Relationship Management 107

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

GTM 119

GTM Market share Growth Technology 119

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? Part of this focus is an insistence on letting strategy lead the way in making decisions. Curiosity Curious marketers want to know everything.

Strategize 90

Strategize Growth Campaign Legal 90

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Marketing efforts also generate leads.

Objectives and Key Results 119

Objectives and Key Results SQL Lead generation Drivers/motivators 119

Sales Gravy

JANUARY 8, 2024

In the latest episode of the Sales Gravy podcast, we had the privilege of diving deep into the world of prospecting and sales with Kristin Andree from the Andree Group. This episode is a blend of practical advice, innovative techniques, and motivational insights that can transform your approach to sales and client relationships.

Prospecting 75

Prospecting Niche Relationship building Clients 75

Martech

APRIL 29, 2024

The age-old marketing question: Should we prioritize activity or results? They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first. Build that brand, nurture those relationships, optimize those processes — the results will follow.

Strategize 104

Strategize Negotiate Follow-up Growth 104