Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

Technology 131

Technology Technology Government Legal 131

Salesforce

JANUARY 9, 2025

And customer relationship management (CRM) integration also significantly improves the sales process by centralizing customer data and sales activity. Monitor and analyze performance Before you launch the sales acceleration framework, your team must set key performance indicators (KPIs) to determine success.

Closing 98

Closing Represent Territory Lead generation 98

Salesforce

MARCH 7, 2024

Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. The segmentation possibilities are numerous: California residents, new subscribers, fitness enthusiasts, and perhaps even those who have shown interest in specific types of workouts. Retain loyal customers?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL Promote 114

Salesforce

APRIL 2, 2025

But launching a successful product-led sales motion requires more than just a great offering. You need a strategy that integrates product development, customer education, and data-driven sales engagement. A customer relationship management (CRM) platform can act as a hub for data collection, customer insights, and sales enablement.

Product 86

Product Territory Sales Price 86

Martech

FEBRUARY 25, 2022

Founded in 2006, Cambridge-based HubSpot is perhaps best known for its customer relationship management (CRM), but its software services have grown well beyond CRM. Mailchimp’s customer journey builder (via Mailchimp). Target customers. Cupertino, California-based SugarCRM was founded in 2004.

E-commerce 125

E-commerce B2C Manufacturing Hospitality 125

Martech

JANUARY 31, 2023

“Creating and delivering a great customer experience starts with the ability to identify your customers at all touch points,” said Amy Nelson, Big Lots’ vice president of customer relationship management, loyalty and analytics, at The MarTech Conference.

Customer Relationship Management 96

Customer Relationship Management Retail Technology Technology 96

Salesforce

MAY 13, 2025

To help navigate the digital landscape for small businesses, we sat down with Boon Lai, SVP of Growth Marketing at Salesforce, to discuss how artificial intelligence (AI) and customer relationship management (CRM) are helping businesses expand and scale. Boon currently resides in sunny California with his family.

CRM 59

CRM Growth Trust Start-ups 59