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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

A lead’s criteria may not neatly line up with what you consider the product’s main selling point. Their decision criteria may include how well the product integrates with their current tech stack, whether it’s easy to use without training, or what ongoing customer support looks like. Watch the demo

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What Is Product-Led Sales? The Ultimate Guide

Salesforce

These insights offer an opportunity for sales teams to tailor their outreach and identify upsell and cross-sell opportunities. Fewer touchpoints to conversion imply that the product is able to sell itself, reducing reliance on heavy sales efforts. The data may also reveal areas for product or service improvement. Watch the demo

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16 marketing automation platforms your organization should consider

Martech

Founded in 2006, Cambridge-based HubSpot is perhaps best known for its customer relationship management (CRM), but its software services have grown well beyond CRM. Mailchimp’s customer journey builder (via Mailchimp). Target customers. Lead management. Lifecycle Marketing (upsell/cross-sell).

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(4 Steps and 6 Tips on) How to Build Highly Targeted Lead Lists for B2B Sales

Cience

In step one, we defined a target buyer – a generalized set of qualities and behavioral patterns based on previous customers. Here’s an illustration, Company X sells marketing automation software. Let’s say you are looking for VPs of Technology in Northern California. Here’s how a target audience is different.

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What is Customer Data Management? Everything You Need to Know

Salesforce

Effective CDM allows you to understand your customers better, tailor your products and services to their needs, and ultimately create lasting relationships that fuel your success. In fact, 92% of marketing teams use CRM tools to unify data and create unique customer profiles , highlighting its importance for startups.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. This often involves the sales, marketing, and customer success teams.

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

According to the Salesforce State of Sales report, organizations use an average of 10 channels to sell to customers. That’s a lot of channels for sales teams to manage in an ever-changing landscape of business. Sales channels stand as the conduits that connect companies to their customers.