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The Secrets to Building a World-Class, $2.3 Billion Inside Sales Team (Video + Transcript)

SaaStr

Hear from Duo Security’s VP of Inside Sales America on how to build a $2.3B sales team. Jennifer Lawrence | VP, Inside Sales @ Duo Security. Today I’m going to start by telling you a little bit about me, a little bit about Duo, and then the secrets to building a killer inside sales org.

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Theresa Kushner: Spotlight on the expert

Martech

I developed products for children; the books and things that went in the packaging for the Speak & Spell products [ handheld computers for children ]. The reason TI developed these products was that they had a technology called Linear Predictive Coding — just a fancy term for machine learning.

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CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

SaaStr

Due to the non-desk worker nature of restaurants, Toast has two models for acquiring customers: Selling in the field A remote inside sales team Why the two models? You could give one rep the entire city, but that would be counter-productive. And when they paired reps with partner reps, productivity accelerated.

Growth 106
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Sales Pipeline Radio, Episode 219: Q & A with Ashley Welch @Somersaultus

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. I wish I was out there in California. What about product marketing?

Pipeline 135
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PODCAST 76: Bottom-up Approach for Sales Rep Productivity Model w/ Kevin Egan

Sales Hacker

Kevin’s sales career has taken him from Oracle, to Dropbox, to Salesforce, and now, to Slack. We hear his best practices on developing a sales team, measuring rep productivity, why companies should lead with their product first, and what the sales team’s responsibility is inside of a product-led go-to-market strategy.

Product 60
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

Ask your sales team: How do different product categories do throughout the year? Write out holidays or months of the year and have people shout out the first product or service related to your business for that time. The Products Campaign isn’t running on Saturday and Sunday, and Services is only on during the weekend.

Territory 111
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Top 10 Learnings about Free Trials with Tomasz Tunguz (Video + Transcript)

SaaStr

We invest from the very earliest stages to the latest stages of software and consumer companies and we’re based in California. If you’re hiring a salesperson, an inside sales rep in the Bay Area is probably going to cost you 120K, a field rep is probably going to cost you 250-300K, maybe more, depending on their quota.

Contract 101