Salesforce

NOVEMBER 30, 2023

Think about a product or service you recently purchased. What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign?

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Alternatively, you can partner with social-distancing-friendly service providers such as GrubHub to offer a free meal delivery (either during the event or after). Create an email drip campaign.

Sell 100

Sell Promote Price Networking 100

Hubspot

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Well, campaigns make companies memorable. Marketing campaigns can do the same for your business. Why is that?

Campaign 101

Campaign Click Through Rate Promote Objectives and Key Results 101

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Analyzing clicks/open rates in the email onboarding series that convert first time buyers to second time buyers & eventually into loyal customers.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Analyzing clicks/open rates in the email onboarding series that convert first time buyers to second time buyers & eventually into loyal customers.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Analyzing clicks/open rates in the email onboarding series that convert first time buyers to second time buyers & eventually into loyal customers.

Customers 105

Customers User Experience Profit margin A/B testing 105

Salesforce

APRIL 16, 2024

You’ve probably heard this before: Many small-to-medium sized businesses (SMBs) have great products and services, but struggle to be seen. When your business uses online channels and strategies to promote your products or services and engage with target audiences, you’re using digital marketing. Here’s how you can get started.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Analyzing clicks/open rates in the email onboarding series that convert first time buyers to second time buyers & eventually into loyal customers.

Customers 98

Customers User Experience Profit margin A/B testing 98

Hubspot

MAY 15, 2012

We've written about fantastic ecommerce retargeting campaigns , how to craft an email newsletter recipients actually read , and even how to use your email signature to support your other marketing efforts. If I follow this advice, I'll be a better user of their service, and as such, be more likely to complete a purchase with them.

Referrals 78

Referrals Click Through Rate Campaign Construction 78

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Heinz Marketing

AUGUST 28, 2023

Direct competitors offer similar products/services to the same target audience, while indirect competitors might solve the same problem differently. Products/Services: Analyze your competitors’ offerings in terms of features, quality, pricing, and unique selling propositions (USPs).

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Search Engine Land

NOVEMBER 17, 2023

Give up on ever making money, sharing your work with others, or promoting your products or services. You might have the best business in the world, but if your site doesn’t account for how users look things up or how services like Google categorize websites, you won’t appear at the top of a search engine results page (SERP).

Engineering 125

Engineering Niche Promote Up-sell 125

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. If your click-through rate (CTR) is declining for display ads, advertorials can help. A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. Brand Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

JULY 31, 2012

The Man Your Man Could Smell Like" campaign was successful for many reasons, but one of them was that it gave Old Spice a voice. A voice that came through in every video, commercial, tagline, Facebook update, tweet -- you name it. You all know The Old Spice Guy, right? And do you know who is behind all of that marketing collateral ?

Drivers/motivators 78

Drivers/motivators Click Through Rate Entertainment Price 78

Beeketing

APRIL 25, 2021

However, a poorly-planned email marketing campaign may drive customers away and end up becoming expensive. . All the effort you put into a marketing campaign will amount to nothing if the recipients don’t even bother opening your emails. . Are you still waiting to hit a certain number of subscribers to start your email campaign?

Campaign 98

Campaign A/B testing Click Through Rate Start-ups 98

Search Engine Land

JANUARY 15, 2023

2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. 2019: A law passed in 2018 mandated that search engine results be filtered through the federal state information system (FGIS). Yahoo’s Senior VP Of Entertainment Business Leaves.

Real Estate 84

Real Estate E-commerce Retail Engineering 84

ConversionXL

OCTOBER 4, 2018

How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?). David Longstreet, the chief data scientist at FanThreeSixty , offered an example: In our world of sports and entertainment, for example, most sports teams do not know how many people are in a stadium for a game.

Sports 131

Sports Clients Engineering Niche 131