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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

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Second quarter saw slowing ad spend on most platforms

Martech

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. This marks a shift from Q1, where Instagram led the pack, according to the report.

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Google’s interest-based ad experiments show ad spend, click-through rates down slightly

Search Engine Land

The results were compared using interest-based audience (IBA) solutions with privacy-preserving signals on the display network, Google Display Ads advertiser spending on IBA, as a proxy for scale reached (meaning that a particular metric or value is being used to estimate or represent the extent or level of impact achieved in a specific context.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Bounce rate: The percentage of visitors who leave your site after viewing only one page. Automated campaigns: Triggered emails based on user behavior (e.g., sales, clicks).

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Improving marketing operations performance: Best of the MarTechBot

Martech

Use insights gained from performance data to make informed adjustments to your campaigns. Engage with industry literature, attend conferences, and participate in professional networks to enhance your knowledge and skills. KPIs: Campaign open and click-through rates. Lead conversion rates. Klipfolio).

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Brand Protection: The complete guide by Adthena

Search Engine Land

Let’s unlock the secrets of brand protection, safeguard your reputation and optimize your campaigns for success. This eats away at your budget and reduces the effectiveness of your campaigns. Maintain a healthy click-through rate for your brand terms. What is brand protection?

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Why Audience Engagement Should Be the Focus of Your Custom Campaigns

Sales Pop!

Why Customize Sales Campaigns? While there are many good reasons to customize your sales campaigns, the top one being revenue. Aside from making money, here are a few good reasons to customize your sales campaigns. Personal Connection Customizing sales campaigns forms a personal connection.

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