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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Federal Government have all been impacted, with the Google violating its own standards approximately 80% of the time, according to the research. billion in lost ad revenue.

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Marketing on Threads: What you need to know

Martech

Threads has become the fastest-growing social media platform in history since it launched on July 5. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. More than 100 million people have signed up for Threads since its launch. How will Threads track its users?

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This day in search marketing history: January 13

Search Engine Land

In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Bing Predicts Launches AreWeIn.net For NCAA March Madness Basketball Fans.

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This day in search marketing history: March 25

Search Engine Land

Google Launches Major Push To Get Local Businesses Online, Improve Data 2015: New site offered tools, content and solicited business owners to update information. 2008: Was government intervention the secret hope of Yahoo management? Apple Buys Indoor Location Company, What’s It Up To?

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Unriddled: Net Neutrality's Second Chance, Facebook's Dubious Breakup, and More Tech News You Need

Hubspot

Senate voted to overturn the Federal Communications Commission's December repeal of net neutrality. The campaign's mission appears to be convincing the FTC to force Facebook's portfolio companies -- Instagram, WhatsApp, and Messenger -- into separate, independently-operating companies. Unriddled: The Tech News You Need.

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Most Consumers Changed Brands in 2020: Research Explains Why

Hubspot

Particularly, companies that sell essential products have created campaigns, advertisements, and messaging reminding consumers of how important the items are. The campaign was cleverly titled, " Goat-2-Meeting ," a play on GoToMeeting -- a popular video meeting software. How Brands are Navigating. Image Source.

Gambling 101
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10 major pricing mistakes you should avoid

PandaDoc

In addition, it can help you generate higher profit margins that you can reinvest in improving your products, running robust R&D operations, and launching influential marketing campaigns. Use of PandaDocs services are governed by our Terms of Use and Privacy Policy. Analyze prices.

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