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Real persuasion doesn’t require manipulation

Martech

A Washington State court recently upheld a consumer complaint accusing Old Navy of using deceptive subject lines on emails promoting a deadline-driven campaign. the Federal Trade Commission recently banned junk fees from being tacked onto tickets or travel purchases. Fake urgency : Saying “Only 3 left!”

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Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

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Google sued by USA Today publisher amid falling ad revenue fears

Search Engine Land

The outcome of these cases could force the search engine to implement big changes such as the divestment of its ad business, which could potentially lead to increased transparency, more campaign control for advertisers and better innovation – which could also possibly mean the creation of new ad tools. What’s happening?

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This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

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Performance Bonus 101: How to Reward Employees the Right Way

Salesforce

How to create your own employee bonus program Motivate your team with transparent incentive pay Discover the power of automating commissions with Salesforce Spiff, and easily create incentive programs that scale. These might be marketing campaigns, product features, new launches, etc. Learn more What is a performance bonus?

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This day in search marketing history: January 23

Search Engine Land

” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns. Atlanta, Seattle and Boston. Will The European Union Decide IP Addresses Are Personal?

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I Downloaded My Facebook Data and It Got Weird Fast

Hubspot

"Tech companies have access to an insane amount of our data -- you can even see for yourself on Facebook and Google exactly what they collect," says Henry Franco, HubSpot's social campaign strategy associate. "My