Hubspot

MAY 13, 2013

Because of this, the company attends tradeshows and buys targeted prospect lists of "Directors of IT." They decide it''s time to buy marketing automation to better utilize their existing database and put new lists through automated drip campaigns. Most automated campaigns look something like this: Seems logical.

Tradeshows 78

Tradeshows Campaign Technology Technology 78

Martech

JANUARY 13, 2022

Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels. For example, Account Smart Lists leverage AI and predictive scoring to reveal the best fitting accounts for campaign activation. Campaign channels. Tradeshows, seminars, and events.

E-commerce 120

E-commerce Tradeshows CRM Healthcare 120

ConversionXL

OCTOBER 22, 2018

Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. One of the companies I consult with spent a lot of money sponsoring conferences. Salesforce and Salesforce Campaigns.

B2B 131

B2B Process Campaign Contact 131

Heinz Marketing

OCTOBER 30, 2019

By Lauren Dichter , Marketing Consultant at Heinz Marketing. That way, we can rank and score each contact or account on relative intent and eventually place them into highly targeted campaigns. My first work trip came and went quickly, but it still had a large impact. Over the course of just two days of programming, I took 15.5

B2B 8

B2B Contact Consult Drivers/motivators 8

Sales Hacker

APRIL 21, 2022

The actual campaigns and programs may change depending on who you’re targeting. I’ve found the best campaigns are multi-channel. Outbound sales needs to piggyback on marketing campaigns. The best sales targets are folks who have already interacted with a marketing campaign (or product) in some way.

Legal 86

Legal Cross-sell Contract Price 86

Hubspot

DECEMBER 30, 2015

Nurturing campaigns are essential for keeping these people who visit your site but aren't ready to immediately buy engaged with your brand. Essentially these campaigns are a series of emails aimed at keeping you top of mind while building trust and moving your lead further along in the buyer's journey. 3) Hot Leads Workflows.

B2B 48

B2B Tradeshows Promote Consult 48

Heinz Marketing

OCTOBER 21, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Being intentional is more important than being brilliant.” – Sangram Vajre, GTM Partners. Your go-to-market strategy is NOT a one and done strategy or project. It’s not something that can be “cracked” at an executive offsite or “just how you do sales or how you do marketing.”

Go To Market 117

Go To Market GTM Education B2B 117

Heinz Marketing

MARCH 23, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. The Evolution of Events. With crisis comes creativity , a mantra largely embraced by the B2B events industry in 2020. Last year was the year for virtual experiences.

B2B 83

B2B Presentation CRM Strategize 83

Sales Hacker

OCTOBER 21, 2019

Co-Founder & CRO of TradeShow Makeover. Chief Customer Officer at CM Group (Sailthru | Campaign Monitor | Emma | Delivra). Sales Leader, Sales Consultant. I learned that by having great conversations and listening, you can change the conversation from being “salesy” to being more of a consultation. . Alice Heiman.

Sales 90

Sales Up-sell Start-ups Cross-sell 90

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. In August, Forrester Consulting found that 85 percent of enterprises agree that buyers will dismiss their brand if they don’t provide tailored information.

Customers 20

Customers Tradeshows Technology Technology 20