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Google tells antitrust judge government trying to punish company for Search success

Martech

government of wanting to punish it for being more successful than its competitors. SA360 is a platform for managing large search marketing campaigns across multiple search engines. Government wins, Google might no longer be the default search engine on computers, laptops and mobile devices. Google accused the U.S. antitrust law.

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Google: Don’t punish us for our success in Search

Search Engine Land

government of wanting to punish it for being more successful than its competitors. SA360 is a platform for managing large search marketing campaigns across multiple search engines. Government wins, Google might not be the default search engine on computers, laptops and mobile devices anymore. Google accused the U.S. Next steps.

Legal 116
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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Data Governance & Salesforce Objects. Examples of transactional objects: Campaigns. In reality, salespeople today are technologically adept and spend up to 30% of their time dealing with the results of inconsistent data governance. Here’s what we’re going to cover: Salesforce objects. Why bother? Sales process stages.

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How influencers and content creators are reshaping brand strategies

Martech

Campaigns featuring genuine influencer endorsements see a marked uplift in consumer interest and sales, underscoring the direct impact of influencer collaborations on a brand’s bottom line. This trust translates into increased brand visibility, engagement and revenue.

Legal 113
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Data clean rooms: A beginner’s guide

Martech

All this enhancement and collaboration happens in a privacy-friendly, neutral environment, with a contract governing what each participant can and can’t do with additional data. The controls also govern how data ingestion happens, what kind of matching rules are applied and how the data gets activated.

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How to Avoid False Advertising and Misleading Claims with Legal Translation

Sales Pop!

Historical Cases of False Advertising or Misleading Claims Historical cases of false advertising abound, such as the infamous Volkswagen’s “Clean Diesel” campaign, which misled consumers regarding the environmental impact of its vehicles, as reported by BBC News.

Legal 52
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A definitive guide to how to calculate sales ACV, the difference between ACV & ARR, plus examples

PandaDoc

Well, are you a SaaS company or an organization that deals with yearly or multiyear subscriptions and/or contracts? Key takeaways ACV stands for “annual contract value.” It’s a metric that tells you about the yearly revenue generated by individual contracts. It goes hand-in-hand with total contract value (TCV).