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5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Martech

Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes. This URL leads straight to LinkedIn and opens a search for that lead’s profile.

CRM 127
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Why buyer groups matter in B2B demand gen and how to target them

Martech

Each member may have up to 15 interactions with each vendor under evaluation. In many B2B marketing teams, everything from advertising campaigns to email lists, social media content, lead generation and sales tasking is fundamentally targeted to the key decision maker: usually the person in the C-suite signing off on the new relationship.

B2B 132
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What is a CRM Manager? Complete Guide for Startups and SMBs

Salesforce

Enter the customer relationship management (CRM) manager a professional dedicated to ensuring your CRM strategy and tools work effectively to support your business goals. This guide explores the role of a CRM manager, their key responsibilities, the skills they bring to the table, and how they can help your business succeed.

CRM 92
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5 ways to crush sales bottlenecks and accelerate deals in 2025

Martech

Because no one knows whos supposed to follow up, the lead just sits there. The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). Marketers can help by ensuring campaigns clearly define who the lead belongs to before they even come in. But then silence.

CRM 124
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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. Qualifying leads for ad platforms using CRM data. AI tools to help you level up fast. Campaign tweaks and structure. How often do we follow up?

CRM 116
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How smarter campaign modeling and automation drive real marketing ROI

Martech

Platforms like Salesforce offer structured ways to track campaigns, but turning data into clarity for most teams remains a challenge. Without addressing these core issues, even the most advanced CRM can’t deliver the unified view marketers need to measure impact and ROI. Email: Business email address Sign me up!

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It’s the age of AI agents: See how marketers can build one themselves

Martech

When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT. This is a continuation of the no-code trend that lowers barriers to adoption.