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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. What’s inside will differ depending on the channel or marketing campaign. Marketing playbooks work the same.

Campaign 149
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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. For example, after initially promoting her range of scrunchies on Instagram, Enchanted Scrunch founder Dasha Derkach started posting on TikTok.

Customers 115
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Drive growth with account-based marketing

Martech

When you consider the above, you start to understand why a “zero-touch” approach is so important; it allows the prospect to buy the way they want to buy and not necessarily the way you want to sell. Meet pipeline objectives and key results (OKRs) for ABM campaigns. And that’s where ABM comes in. Automation.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Give up on ever making money, sharing your work with others, or promoting your products or services. Promotes the company’s value proposition of saving money. If “ruining the internet” means turning it into a place for “selling stuff,” then we need to consider online ads, user targeting, and the very practice of digital marketing.

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This day in search marketing history: February 22

Search Engine Land

Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April 2022: Advertisers in sensitive verticals would remain opted out of this change for existing campaigns. Microsoft Launches Search Prizes With Virgin In UK: Big Snap Search 2008: Microsoft was running another search and win promotion.

Launch 94
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This day in search marketing history: February 7

Search Engine Land

Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version 2013: Thoughts from marketers about what they liked, what they didn’t like, what needed to be done, and what they wanted to see in future releases. Instant Replay: Where To Find The Super Bowl Ads 2011: Four good sites that made it easy to find and watch them.

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All You Ever Wanted To Know About Marketing Campaigns

Salesforce

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115