Sales Hacker

FEBRUARY 2, 2024

Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc. If selling up-market and doing higher ACV deals, most likely 90% of these are being touched by sales, marketing, and partners. Meaning, revenue is a team sport.

GTM 118

GTM Pipeline SQL UX 118

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Business-to-business (B2B) A model in which businesses sell products or services directly to other businesses.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Search Engine Land

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

SQL 72

SQL Cross-sell Campaign Trust 72

Salesforce

DECEMBER 14, 2023

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

SQL 72

SQL Cross-sell Campaign Trust 72

ConversionXL

NOVEMBER 3, 2016

So the process in B2B looks a bit like this (simplified): Visitor → MQL → SQL → customer. Cross reference the personas you’ve created with your historical customers as well as who you want to be your customers. In addition, there may be multiple personas you need to address with different campaigns and pages. Image Source.

B2B 110

B2B Conversion B2C SQL 110

SaaStr

DECEMBER 3, 2019

I just think you’re selling to people. And at Zoom I have the ability to sell to micro one person businesses all the way up into the Fortune 50. So knowing that you’re both selling into an IT, you know, traditional business audience. And Gusto is selling to pretty small businesses, right? Jason Green : Yeah.

Up-sell 64

Up-sell Start-ups Cross-sell B2C 64

ConversionXL

OCTOBER 4, 2018

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. which customers will buy one or more products for a cross-sell or upsell. which customers will buy one or more products for a cross-sell or upsell.

Sports 131

Sports Clients Engineering Niche 131

Highspot

SEPTEMBER 10, 2024

This requires true partnership across Sales, Marketing, Enablement, and Revenue Operations – a vital cross-GTM collaboration we’ll explore below. Recommendation: Get ahead of your event – at least 6 weeks – and align on meeting and sales-qualified leads (SQL) goals with Sales leadership.

Pipeline 52

Pipeline GTM Non-Profits SQL 52

SaaStr

SEPTEMBER 20, 2019

But to the show today, and we have a CMO who’s created marketing campaigns with their company that we’ve all seen, we’ve all engaged with, and for a product that we all love. Whether you call that an MQL or an SQL, I don’t really think it matters. Harry Stebbing: No, I do agree.

E-commerce 55

E-commerce Trust Start-ups SQL 55

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. We sell success. Marketing teams can run campaigns even longer. Cross-sectional studies, surveys. What is it? Who is it for?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90