SaaStr

JULY 7, 2025

We maintain mindshare as the leading AI outbound platform, get to meet our buyers and partners IRL, and source 100s of leads and $millions of pipeline.” ROI, $47 cost per qualified lead (vs. ROI, $47 cost per qualified lead (vs. ROI, $47 cost per qualified lead (vs. ROI, $47 cost per qualified lead (vs.

Pipeline

RingDNA

MARCH 26, 2025

Sales & Marketing Teams: Looking for freelancers, consultants, or collaborators to help drive campaigns or develop a project? According to KissMetrics , LinkedIn ads offer an average click-through rate (CTR) of 0.025%, which is respectable. However, you can significantly increase your CTR with highly targeted ads.

Closing

Martech

SEPTEMBER 19, 2024

After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. Keep reading to learn how I used a combination of spreadsheets and generative AI to create fully functioning calculators.

CTR

Salesforce

MARCH 26, 2025

They can analyze real-time shopping trends, handle sales queries, and run end-to-end marketing campaigns to help increase conversions. Automate marketing and customer engagement Did you know that about 47% of email marketers already use AI to generate email marketing campaigns ?

Price

Heinz Marketing

MAY 12, 2025

Planning a successful B2B campaign takes more than creative ideasit requires strategy, structure, and cross-functional alignment. Whether you’re driving awareness, generating leads, or accelerating pipeline, the right plan can make or break your outcomes. Whats the real goal of your campaign? Short-term pushes (e.g.,

Campaign

Hubspot

NOVEMBER 18, 2020

Leads coming through? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter.

Lead generation

Hubspot

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals.

Campaign

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. In 2018, it was reported that the service was generating 84 % of Alphabet's revenue. The key to building a successful PPC campaign is to follow these steps: Determine your PPC campaign structure. You use a template!

Campaign

Hubspot

FEBRUARY 27, 2019

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. First, choose your campaign objective.

Campaign

ConversionXL

JULY 6, 2021

A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. Ad types affect the overall cost and effectiveness of your LinkedIn campaigns. Given that LinkedIn ads tend to be pricier, you need to ensure that you choose the right ad format to match your campaign goals. Carousel ads.

CTR

Hubspot

NOVEMBER 29, 2012

The problem is, many marketers suffer from poor PPC campaign management, which ends up costing them way more money than they need to spend and delivering underwhelming lead generation results. So, how do you do PPC "properly" so you actually get leads at a reasonable cost? It comes down to intelligent campaign structure.

Campaign

Search Engine Land

JUNE 21, 2024

To be fair, the client is often not great at communicating what that big picture looks like, and they, too, can often get lost in CTR and Search impression share metrics. Alignment with overall business goals Agencies often promise to improve campaign performance but may not know how the client defines performance.

Campaign

Sales Pop!

JULY 5, 2024

Continuously monitor and analyze campaign performance, leveraging insights to adjust strategies and consider partnering with a PPC management agency for expert optimization. Understanding Your Target Audience The foundation of any successful advertising campaign is a thorough understanding of your target audience.

Objectives and Key Results

Hubspot

FEBRUARY 12, 2018

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. A high click-through rate (CTR) for an email that invites users to download something on your website, for example, tells you the email campaign has high lead-generating power.

Campaign

Hubspot

JANUARY 29, 2015

With so much opportunity with retargeting, it''s hard to decide on which types of campaigns to run. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. One campaign in particular delivered a 35.5X Check them out below. Pixel-Based Retargeting.

Campaign

Cience

FEBRUARY 21, 2020

Email Campaign Marathon: Ready, Steady, Go! Lead Research. Pop-up Questions During The Campaign. According to Campaign Monitor , the third most influential source of information for B2B audiences is through email. Email Campaign Marathon: Ready, Steady, Go! Here is an answer for you. Table of Contents.

Campaign

Hubspot

AUGUST 9, 2012

Link your ad to a relevant and valuable offer and you’ll be rolling in the leads. 3) Can I adjust targets once my LinkedIn ad campaign is live? Yes, you can and should optimize your campaign to improve your results! 5) Can I test and modify landing pages per campaign? 7) What's the ideal budget for a LinkedIn ad campaign?

CTR

Sales Hacker

JULY 15, 2021

ABM can mean everything from sending some nice packages to a handful of C-suite leaders to a full, cross-channel campaign that targets hundreds of employees. This comes in handy later when you assign fixed costs to each campaign. Lead generation goals. Next, clarify your lead generation numbers.

Objectives and Key Results

Sales Hacker

NOVEMBER 11, 2019

After spending only $600 and a few hours, I found myself quickly unable to keep up with all the quality inbound leads and conversations I was having with my target accounts. To know you’re doing well, LinkedIn considers a good CTR to be higher than.025%, 025%, and the targeted ads I created here received CTRs over 6X that.

Process

Hubspot

SEPTEMBER 16, 2015

In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. Let's get started. 1) Email Marketing Manager. Clickthrough Rate.

CTR

Hubspot

JUNE 29, 2020

These case studies will dive into every ad type LinkedIn has to offer and what those corresponding campaigns look like. Use this ad type, if you want to create highly stylized Ads for your campaign. As a result of this campaign, ESCP Europe saw over two million impressions from potential students. Results: Noodle.ai

CTR

Hubspot

DECEMBER 5, 2011

That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks. Your email service provider (ESP) should provide a wealth of reporting on each campaign and on your ongoing email performance.

CTR

Hubspot

JANUARY 19, 2012

That's why each of your ad campaigns should always have a clear goal and a set of metrics through which you can measure its performance. CTR (Click-Through Rate). Social CTR. Unique CTR. It’s best to have your Unique CTR come close to your CTR. Reporting is a crucial part of Facebook advertising.

CTR

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns. What do you want the end result of your email campaign to be and why does that matter? Customer journeys are rarely linear.

Customers

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory

ConversionXL

AUGUST 24, 2021

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit? Innovative.

Promote

Hubspot

OCTOBER 17, 2011

Search engine optimization is likely a strong source of traffic and leads for you already. And email marketing is most companies' primary inbound lead generation channel. Let's look at a few ways we can combine search and email for even more leads! But don't be short-sighted in your lead generation efforts.

Engineering

Hubspot

MAY 6, 2021

Considerations for engaging campaigns. It's important to bring people in, but remember not to focus all of your efforts on acquiring leads. Although 67% of companies use lead generation as the sole metric to determine content success, returning customers spend 67% more than new buyers on average. Let's jump in.

CTR

Search Engine Land

NOVEMBER 17, 2022

Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. Because of this, mobile’s contribution to ecommerce and direct response campaigns has risen dramatically. CPC) 945 leads ($10.58 Lead Rate) 499 desktop+tablet ($7.51

CTR

Heinz Marketing

MAY 14, 2024

Measuring Marketing Effectiveness: This involves understanding which marketing channels, campaigns, or tactics contribute most significantly to conversion or desired outcomes. If your primary objective is to measure marketing effectiveness, relevant metrics might include: Conversion rates Lead generation Customer acquisition costs.

Customers

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns.

Gambling

ClickFunnels

NOVEMBER 28, 2022

A landing page is a standalone web page created specifically for the purpose of generating leads or starting the sales process. It’s generally used in online marketing campaigns, such as pay-per-click (PPC) ads or email broadcasts, to drive visitors where they can take action and convert into customers.

A/B testing

Hubspot

MARCH 2, 2012

The takeaway from this A/B test is that the type of offer can exercise a tremendous influence over lead generation efforts. So in 2011, we conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. But how did CTR impact the number of leads we generated?

A/B testing

Hubspot

MAY 18, 2017

But aren ' t CPC rates skyrocketing and lead generation ads taking over? Think about setting up your ad campaigns with the funnel in mind. Focus top-of-the-funnel campaigns on post engagement and promoted posts for content specifically geared toward your Facebook audience. Not so much. Check out this post.

CTR

Hubspot

JUNE 13, 2012

To increase the effectiveness and power of your lead nurturing campaigns , there's no question about it: you need to integrate them with other aspects of your marketing. In fact, it’s actually impossible to run effective lead nurturing campaigns in isolation. N ext Steps. Next Steps. Integration With Social Media.

CTR

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Advertisers must use their Facebook ad account to create Instagram ad campaigns.

CTR

Hubspot

MAY 14, 2018

30% open rate (OR), and a 14% click-through-rate (CTR). We know that the majority of our leads “wear many hats” or, do more than just one thing for their company. Then, when a new lead was created through a content download, we enrolled them into a nurturing flow associated with the appropriate bucket. Nurturing Based on Goals.

CTR