Martech

JUNE 19, 2025

2: Social media followers/likes Why it’s weak: A large follower count doesn’t necessarily translate to brand advocacy, engagement or sales. LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms).

CTR 80

CTR CRM Click Through Rate Lead generation 80

Search Engine Land

JULY 30, 2024

“Isn’t the job of the ad to get the click, not to drive sales?” Let’s set you up for success by clarifying a few ideas: Your KPIs should align with business growth Ask most business owners how they gauge the success of a Google Ad and they’ll likely say it should drive more clicks and sales. Media and campaign strategy.

CTR 77

CTR Click Through Rate Strategize Campaign 77

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign 133

Campaign CTR Objectives and Key Results Click Through Rate 133

Martech

NOVEMBER 26, 2024

SERP visibility Tracking how you appear in the SERP may not directly affect your rankings, but it could affect your organic click-thru rates (CTR). Some things that make this such an interesting topic include, but are certainly not limited to: They’re not technically ranking factors, but they are critical to our sales pitch in the SERP.

CTR 128

CTR Engineering Pitch Follow-up 128

Search Engine Land

SEPTEMBER 23, 2024

This is crucial for most businesses, especially B2B accounts with longer sales cycles. And just like every average metric, it hides discrepancies that can destroy your campaign results. Unfortunately, Meta Ads does not always offer such options and you will need to contort your campaign settings to prevent such issues.

CTR 79

CTR Profit margin Campaign Start-ups 79

Search Engine Land

JULY 30, 2024

“Isn’t the job of the ad to get the click, not to drive sales?” Let’s set you up for success by clarifying a few ideas: Your KPIs should align with business growth Ask most business owners how they gauge the success of a Google Ad and they’ll likely say it should drive more clicks and sales. Media and campaign strategy.

CTR 77

CTR Click Through Rate Strategize Campaign 77

Sales Pop!

JULY 18, 2022

Among the best methods to stay connected to your consumers and boost your financial return is through email marketing campaigns. You can develop a successful email campaign by studying the worst email marketing blunders. You may prevent these errors from harming your campaign by researching the most typical email marketing blunders.

CTR 217

CTR Campaign Click Through Rate Clients 217

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. As you prepare to create a PPC campaign, it's important to get a rundown of what a successful campaign entails, and identify management misssteps that you'll want to avoid. Share your campaign plan with decision makers.

Campaign 101

Campaign CTR Engineering Follow-up 101

Martech

FEBRUARY 7, 2025

Capture lead information and import it back into Google Ads to identify which campaigns and keywords drive sales-qualified leads (SQLs) and revenue. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers.

B2B 88

B2B CTR Lead generation Sports 88

Hubspot

JULY 10, 2018

Examples of Great B2B Social Media Lead Generation Campaigns. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. Pay-per-click (PPC) lead generation campaigns focus on a wide range of paid advertising platforms -- the most popular being Google AdWords and Display Network.

Campaign 101

Campaign B2B Lead generation CTR 101

Search Engine Land

JULY 23, 2024

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Automated campaigns: Triggered emails based on user behavior (e.g., Promotional emails: Sending offers and promotions to drive sales. Increased sales: Promotional emails leading to direct sales.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Hubspot

FEBRUARY 27, 2019

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. First, choose your campaign objective.

Campaign 101

Campaign CTR Click Through Rate CRM 101

Heinz Marketing

JUNE 26, 2020

It is typical for companies to be given a marketing budget before setting sales goals for the year. But often, when I work with clients, I see a big disconnect between the sales goal and the ability to drive enough lead volume to meet the sales goal with the marketing budget allocated. Forecasting Sales Leads. Benchmarks.

Meeting 140

Meeting B2B CTR Campaign 140

Search Engine Land

JULY 25, 2024

Let’s unlock the secrets of brand protection, safeguard your reputation and optimize your campaigns for success. Traffic is funneled to your website using UTM parameters, giving them credit for the sale, even though the customer landed on your site. This eats away at your budget and reduces the effectiveness of your campaigns.

Click Through Rate 81

Click Through Rate Legal CTR Commission 81

Search Engine Land

MARCH 19, 2024

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. On the surface, I’ve seen great results from our clients’ Performance Max campaigns, but it’s certainly left me wondering which channels performed best.

Campaign 93

Campaign CTR Retail Networking 93

ConversionXL

MAY 6, 2014

I had invested a lot into this campaign. Not only had I spent four months putting the campaign together, but I had also put a significant amount of my personal savings into ensuring that this campaign was everywhere during those 100 hours. How I Increased Sales By 332% Using Scarcity & Urgency. It had to work.

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

ConversionXL

JULY 6, 2021

A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. Ad types affect the overall cost and effectiveness of your LinkedIn campaigns. Given that LinkedIn ads tend to be pricier, you need to ensure that you choose the right ad format to match your campaign goals. Carousel ads.

CTR 129

CTR X-functional Campaign Price 129

Hubspot

JANUARY 21, 2013

If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign. Setting Up Your LinkedIn Ad Campaign. Step 1: Create a New Ad Campaign. To start creating a LinkedIn ad campaign, go to https://www.linkedin.com/ads/. Step 2: Select Your Language.

Campaign 78

Campaign CTR Non-Profits CRM 78

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Is a CTR of 20% good or bad? How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. But is one better than the other? What about A/B testing?

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

Hubspot

FEBRUARY 2, 2017

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. On your dashboard -- or "Campaign Manager," as it's formally called -- you'll see a call-to-action (CTA) to create a campaign.

Campaign 78

Campaign CTR Non-Profits Start-ups 78

Salesforce

FEBRUARY 14, 2025

Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Prioritize data privacy and trust Customers are willing to share their data if they trust how you use it. Engagement metrics: Are personalized messages resonating?

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Sales Pop!

NOVEMBER 1, 2024

In the fast-evolving landscape of content marketing and sales, podcasting has become a powerful medium for brand visibility and audience engagement. Platforms like Spotify and Apple Podcasts use sophisticated AI algorithms to recommend content based on user behaviorsomething sales teams can capitalize on for a new SEO and marketing edge.

Niche 130

Niche CTR Click Through Rate Sales 130

Search Engine Land

JUNE 21, 2024

To be fair, the client is often not great at communicating what that big picture looks like, and they, too, can often get lost in CTR and Search impression share metrics. Alignment with overall business goals Agencies often promise to improve campaign performance but may not know how the client defines performance.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. Here are some ways that top salespeople can use LinkedIn to add to their pipeline. But what about calls?

Closing 62

Closing B2B Sell Referrals 62

Hubspot

NOVEMBER 29, 2012

The problem is, many marketers suffer from poor PPC campaign management, which ends up costing them way more money than they need to spend and delivering underwhelming lead generation results. It comes down to intelligent campaign structure. And how do you master intelligent campaign structure? You use a template.

Campaign 78

Campaign CTR Engineering Lead generation 78

Cience

FEBRUARY 21, 2020

So what is a sales email and how can you transform it into the most effective marketing tool? Email Campaign Marathon: Ready, Steady, Go! Top-Quality B2B Sales Email Content. Sales Email Call-To-Action. Pop-up Questions During The Campaign. Tips On How to Write A Good Follow-up Sales Email. Lead Research.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

ConversionXL

SEPTEMBER 20, 2021

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

CTR 134

CTR Click Through Rate Non-Profits Niche 134

RingDNA

APRIL 11, 2025

The ability to track sales metrics and KPIs is the closest thing that sales leaders get to having a crystal ball. But beyond merely revealing insight into reps’ performance, tracking the right sales KPIs is critical to assessing they overall health of your sales pipeline. But whether you decide to use Revenue.io

Quota 62

Quota Sales Pipeline Contact 62

Hubspot

JUNE 18, 2012

There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. After reading this post, you'll be able to execute your own paid search campaign at the drop of a hat. But fear no more! First, Create a Killer Keyword List. Including Negative Keywords.

Campaign 78

Campaign CTR Networking Click Through Rate 78

Search Engine Land

NOVEMBER 29, 2023

LinkedIn introduced tools and upgrades to assist marketers in measuring their ad campaigns more effectively: Conversions API (CAPI). Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients and management.

CTR 104

CTR Campaign Networking Promote 104

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Hubspot

NOVEMBER 20, 2014

Someone visits our site for the first time, then fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website. Maybe a week later they decide to get in touch with Sales, and it takes several more weeks of meetings and discussions to come to a decision to buy.

Campaign 78

Campaign Contact CTR Networking 78

Sales Pop!

JULY 5, 2024

Continuously monitor and analyze campaign performance, leveraging insights to adjust strategies and consider partnering with a PPC management agency for expert optimization. Understanding Your Target Audience The foundation of any successful advertising campaign is a thorough understanding of your target audience.

Objectives and Key Results 130

Objectives and Key Results A/B testing CTR Campaign 130

Hubspot

MAY 16, 2017

At Socedo , our nurture emails get a 1% CTR on average. A 2% CTR is now considered "good". Instead of starting a campaign because a senior leader thinks it's a good idea, we can use customer data to inform the campaign strategy, content and execution. At this point, simply turning up the volume doesn't work anymore.

Campaign 78

Campaign CTR Click Through Rate Follow-up 78

Salesforce

FEBRUARY 27, 2025

Lets say your campaign is live, and you’re monitoring conversion rates. Brand managers focus on campaigns and product categories. Campaign managers analyze channels and creatives. Which campaigns are best at delivering traffic to my site? Click-through rate (CTR) : Indicate ad effectiveness.

Territory 103

Territory CTR Click Through Rate Campaign 103

Hubspot

OCTOBER 27, 2020

This, in turn, causes your campaigns to become less effective, prevents users from moving down the sales funnel, and ultimately hurts your company's bottom line. Fortunately, if you recognize ad fatigue early on, you can reverse its effects by building new campaigns. Lower Click-Through Rates (CTRs). Less Engagement.

CTR 101

CTR Click Through Rate Campaign A/B testing 101

Hubspot

FEBRUARY 12, 2018

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. A high click-through rate (CTR) for an email that invites users to download something on your website, for example, tells you the email campaign has high lead-generating power.

Campaign 78

Campaign Click Through Rate CTR Follow-up 78