Hubspot

AUGUST 7, 2018

But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful.

E-commerce 101

E-commerce Campaign A/B testing Engineering 101

Highspot

OCTOBER 23, 2023

With every product launch, the brand solidifies its place in the market, making it more recognizable and trusted. During this phase, you’ll decide whether to make a bold entrance with aggressive marketing campaigns or adopt a gradual approach with a steady, phased launch. When Should You Delay a Product Launch?

Launch 59

Launch Negotiate Product GTM 59

Lead Fuze

JANUARY 9, 2024

As online shopping becomes more ingrained in our daily lives, understanding how to harness this e-commerce opportunity can make a significant difference. This article will guide you through innovative strategies that boost sales by personalizing customer experiences and streamlining your supply chain.

E-commerce 52

E-commerce Growth Retail Gaming 52

Salesforce

FEBRUARY 13, 2024

How do you know if your opt-in email campaigns are working? Users can sign up for a mailing list through various channels, including website sign-up forms, newsletter subscription boxes, and during the checkout process on an e-commerce platform. A clutter-free, minimalist layout will enhance the user experience.

E-commerce 111

E-commerce A/B testing Legal Campaign 111

PandaDoc

OCTOBER 3, 2023

There are significant reasons why today’s fast-changing sales environment is making your job more difficult, including skyrocketing buyer expectations forcing sales reps to become trusted advisors, a switch from reactive adaptation to proactive prediction strategy, and widespread adoption of low-performing yet less risky sales techniques.

Process 52

Process Objectives and Key Results X-functional Sales 52

Martech

MAY 3, 2024

This month’s releases bring you some awesome tools like predictive deal scoring to prioritize sales efforts, along with tools to elevate the customer service experience and smarter, automated conversations powered by AI. Comprehensive campaign management with marketing event e enhancements. Sensitive data storage capabilities.

Service 117

Service E-commerce Strategize Campaign 117

Search Engine Land

OCTOBER 23, 2023

Historically, we’ve celebrated the big day every five years by putting together a tribute to the world’s leading search engine, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Take a look at their big 2-0.

E-commerce 126

E-commerce Launch Campaign Retail 126

Lead Fuze

NOVEMBER 17, 2023

You’ll learn how AI helps create more personalized customer journeys, optimizes content for SEO purposes in ways humans simply cannot match, and integrates into existing processes seamlessly enhancing performance metrics across campaigns. Implementing an effective AI marketing campaign isn’t a one-and-done deal.

Objectives and Key Results 52

Objectives and Key Results Campaign E-commerce Technology 52

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Build trust through recriprocity. Create win-back campaigns for churned customers. Building trust. Optimize for getting people to become more frequent users.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Martech

FEBRUARY 11, 2022

Whether it’s name recognition, location-based recommendations, or messages based on preferences, marketers need practical ways to enact personalization across their campaigns to meet this demand. Customers also expect seamless experiences wherever they encounter brands. Connecting video experiences. Source: MoEngage.

E-commerce 120

E-commerce B2C Campaign B2B 120

ConversionXL

AUGUST 17, 2016

If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign. In this post we’re going to explain our process for how we double the amount of revenue this campaign generates. for every email they send.

Campaign 74

Campaign Process A/B testing CTR 74

ConversionXL

APRIL 4, 2012

Recommended reading: E-Commerce Copywriting: The Guide to Selling More. An E-tailing Group study revealed that unconditional free shipping is #1 criteria for making a purchase (73% listed it as ‘critical’). Another company got 500% ROI with shopping cart abandonment campaign. Product videos. Only 14.6%

Conversion 134

Conversion E-commerce Retail Cross-sell 134

ConversionXL

APRIL 6, 2016

C-R-A-V-E-N-S model is a scorecard for social proof (Rate each of the factors on a 5 point scale): C redible (believable, authentic, trustworthy, authoritative, “ethos”). E numerated (quantified, scored, ranked, calculated, “logos”). Since a user is exposed to over 15 concurrent experiments. Image Credit: Punchline Copy.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77