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This day in search marketing history: February 25

Search Engine Land

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Losing Google? ” 240 chose “Don’t show a page at all.” from accessing YouTube.

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Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are your innovations launched on the correct scale? For instance, social networks can scale globally, although many factors (i.e., The airplane.

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This day in search marketing history: February 10

Search Engine Land

This was the third confirmed update to the algorithm, which launched Jan. Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. 19, 2012 and was updated Oct. ” A Paid Search First?

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

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From Print to Digital: The History of Content Marketing

Lead Fuze

The Hartford Steam Boiler Inspection Example To illustrate how companies leveraged quality informational materials long before the term “content marketing” existed, consider The Locomotive launched by Hartford Steam Boiler Inspection Company in 1867, which happens to be America’s oldest continuously published company magazine.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. After reading this post, you'll be able to execute your own paid search campaign at the drop of a hat. But fear no more! First, Create a Killer Keyword List. Think about it.

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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

Kick off an influencer campaign. If you’re among the other 89%, you can start small with a referral marketing campaign to turn loyal customers into brand advocates (i.e. In honor of its mobile app launch, Planable created a short, slick video: . The campaign increased their follower growth rate by 404%. Image source ).

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