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How to Close More Deals with Less Budget with Datadog CMO Alex Rosemblat

SaaStr

Pre-2023, the quality of leads or campaigns could be broken down into three general buckets. The great campaigns that kept giving leads that readily turned into sales. The questionable campaigns that looked good on paper but weren’t so great. Questionable or “okay” campaigns aren’t worth your budget or a salesperson’s time.

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. Answer: Certainly!

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Salesforce Automation Cheat Sheet for SMB Sales Managers

Veloxy

Be sure to bring this to your next meeting, because this time next year, you’ll understand just how much revenue was left on the table before automation. It’s also common to leverage Salesforce Developers to clean up and optimize Salesforce dashboards, however, most automation solutions already come with developer-approved dashboards.

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Lead Sourcing: Do you know where your leads came from?

Heinz Marketing

Your CMO walks over to your desk and tells you there is a board meeting next week and the leadership team needs to know what the ROI of that big event your team spent $100K on last quarter has been. If you allow the lead source field to be an open text field, you’ll be wading through values like this: Tradeshow event. Getting started.

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Why startups should invest in CRM?

Salesmate

You are a budding entrepreneur and your start-up is just gearing up to take on the market. You are already aware that a CRM would be the viable option to invest in for the growth of your start-up, but you aren’t sure how it’ll be beneficial to you, especially at such an early stage of your business.

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Time for Sales & Event Teams to be Equal Partners

SBI

Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again. The general view anyway is that tradeshows will be back with a vengeance come Fall and into 2021, as the regular calendar gets mixed in with all the postponements.

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Common B2B Challenges and How To Solve Them

ConversionXL

At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. Canceled events and tradeshows increased the focus on outbound activities. Sales cycle length increased. Content blindness.

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