Pointclear

JUNE 7, 2011

For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns. There are some big reasons why lead generation campaigns fail that must be dealt with at the outset, before sweating the small stuff. B2B lead generation is complex, and there is always work to be done.

Lead generation 91

Lead generation Campaign Tradeshows Manufacturing 91

Heinz Marketing

APRIL 4, 2022

What makes an overall marketing campaign successful. I run all campaigns and account based here at Keyfactor. The mandate to the business is really running and generating campaigns that drive revenue for the business. Dana : Just to share, these events convert from an initial meeting to pipeline at 92% for us, which is huge.

Pipeline 97

Pipeline Campaign Sales Follow-up 97

Hubspot

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Your prospects get triggered into the event as they proceed to the right steps in your funnel, and they engage with this event through multiple means, like Netflix meets Slack. Digital Transformation.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Salesmate

APRIL 15, 2021

You, as a startup, can design and execute your campaigns faster and more efficiently with these ready-to-use templates. Instead of writing an email from scratch, link the content to your existing email campaign and keep the engagement rolling. Dear {first name}, It was a pleasure meeting you at [ Name of the event].

Prospecting 52

Prospecting Real Estate Tradeshows Follow-up 52

Sales Hacker

NOVEMBER 5, 2018

I recommend keeping SDR emails at a maximum of 3000 per month or 150 per day, and make sure that autodialers are only used for SMB campaign. To verify ask: “I’d like to meet the manager that will be in charge of helping my SDR perform. How often can I speak with them if I need help with my campaign? How about calls?

Lead generation 76

Lead generation Profit margin Objectives and Key Results Tradeshows 76

SalesLoft

OCTOBER 22, 2014

We’re Leaving Our Home In Georgia, Headed For The ‘Frisco Bay… Touching down in San Francisco, we still weren’t 100 percent certain of our game plan but knew that it would either be a raging success or swept under the plushy tradeshow carpeting. Benioff, Meet Benioff. It’s a pleasure to meet you.

Tradeshows 52

Tradeshows Electricity Gaming Represent 52

SaaStr

OCTOBER 18, 2023

Pre-2023, the quality of leads or campaigns could be broken down into three general buckets. The great campaigns that kept giving leads that readily turned into sales. The questionable campaigns that looked good on paper but weren’t so great. Questionable or “okay” campaigns aren’t worth your budget or a salesperson’s time.

Tradeshows 96

Tradeshows Closing Campaign Follow-up 96

Hubspot

JULY 13, 2011

As virtual as marketing has become, what with SEO, email marketing, Facebook marketing, Twitter feeds , and the rest of the online universe dominating campaigns coast to coast, trade shows remain firmly rooted in the physical world. Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful.

Tradeshows 63

Tradeshows Manufacturing Prospecting Campaign 63

Veloxy

DECEMBER 21, 2021

Be sure to bring this to your next meeting, because this time next year, you’ll understand just how much revenue was left on the table before automation. Eventbrite – Get it now here : Ever experience bottlenecks caused by hundreds, if not thousands of event or tradeshow leads? Introducing the Salesforce Automation Cheat Sheet.

Tradeshows 348

Tradeshows Contract Sales Territory 348

Heinz Marketing

OCTOBER 28, 2020

Instead of scrambling to book and coordinate high-end, in-person meeting locales, sales teams could focus on booking meetings remotely. And it makes registering, joining, and participating in virtual events and meetings that much easier. Now, all that can be done remotely. Automation makes tracking performance easier.

B2B 138

B2B Tradeshows Technology Technology 138

Salesmate

MARCH 23, 2021

Start-ups collect leads from many sources like websites, tradeshows, social media, email campaigns, cold calls, references for their revenue cycle. With these details, it becomes easier to plan future sales campaigns and discover sales trends and opportunities. . Here’s how a CRM helps you grow your start-up-.

CRM 116

CRM Cross-sell Tradeshows Up-sell 116

Salesmate

MARCH 2, 2021

Realtors or real estate agencies already have their plate full – they need to meet clients, be on the field, manage clients – all with different requirements. Leveraging your social media presence to run social media campaigns on them to get in touch with an influencer to reach out to a bigger audience. Social Media Presence.

Real Estate 116

Real Estate CRM Customer Relationship Management Appointment 116

Martech

JANUARY 20, 2022

In addition, 1-to-1 meetings arranged between vendors and participants may be offered as a component of virtual events or may be the entirety of the programming. Notable platforms debuting then included Cisco’s WebEx Meeting Center, GoToMeeting and On24. Most virtual events feature more than one presentation.

Objectives and Key Results 139

Objectives and Key Results Networking Presentation Entertainment 139

Cience

NOVEMBER 20, 2019

They value the unique opportunities that conferences and trade shows provide for networking, strengthening the brand, creating awareness, and meeting potential clients in the flesh. Not only do we participate in events, but we also help our clients leverage event sales meetings to full potential.

Lead generation 40

Lead generation B2B Appointment Campaign 40

SBI

FEBRUARY 24, 2021

Namely, it can be always-on and can scale rapidly to meet demand. Sales departments who may be spending less money on travel, conferences, and tradeshows, should invest in technology solutions that will help them collaborate seamlessly across time zones and around the world. She has managed campaigns in the US, EMEA, and Latin America.

Sell 38

Sell Customers Tradeshows Cross-sell 38

Sales Hacker

APRIL 21, 2022

Every week the team would meet to discuss initiatives in the company’s move up-market. The actual campaigns and programs may change depending on who you’re targeting. I’ve found the best campaigns are multi-channel. Outbound sales needs to piggyback on marketing campaigns. Pricing and Packaging.

Legal 85

Legal Cross-sell Contract Price 85

Hubspot

MARCH 24, 2020

To set the product announcement up for success, you may also choose to strategize a supporting launch campaign. Demos or promotional materials for tradeshows or other events. Meeting your prospects and customers where they hang out is a critical strategy for a successful product announcement. How best to take advantage of it.

Product 46

Product Tradeshows Launch Promote 46

SBI

DECEMBER 30, 2019

The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. Read “Sales Tools to Increase Tradeshow ROI” if you not only want to have better insight on event ROI but also want to ensure a higher ROI. Tons of money and resources are spent on both sides.

Tradeshows 32

Tradeshows Technology Technology Quota 32

Hubspot

DECEMBER 30, 2015

Nurturing campaigns are essential for keeping these people who visit your site but aren't ready to immediately buy engaged with your brand. Essentially these campaigns are a series of emails aimed at keeping you top of mind while building trust and moving your lead further along in the buyer's journey.

B2B 49

B2B Tradeshows Promote Consult 49

Heinz Marketing

MARCH 23, 2021

Equipped with its own set of advantages and drawbacks, fully virtual events replaced in-person and on-site conferences, conventions and meetings. Last year was the year for virtual experiences. So, what’s the buzz with hybrid events and why should you care?

B2B 83

B2B Presentation CRM Strategize 83

Sales Hacker

OCTOBER 21, 2019

Co-Founder & CRO of TradeShow Makeover. There are so many resources to get information on your client prior to that first meeting. Coffee, a steady stream of carbonated water beverages, in-person meetings with my team, and cranking the tunes in the SDR pit. . Alice Heiman. How long have you been in sales? . Cassie Young.

Sales 90

Sales Up-sell Start-ups Cross-sell 90

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and.

Customers 20

Customers Tradeshows Technology Technology 20

Hubspot

JULY 21, 2015

At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. But what about next month? You have to spend $10,000 again. That is, if you want the leads to keep coming.

Networking 78

Networking Entertainment Promote Lead generation 78

SalesLoft

NOVEMBER 2, 2023

Artificial intelligence (AI) has become a hot topic in recent years, dominating discussions at keynotes, executive meetings, and industry events. In the example above, we know we want to draft an email as part of a wider campaign. It’s no longer a buzzword relegated to niche corners of the tech world. Give plenty of context.

GTM 52

GTM Tradeshows Manufacturing Go To Market 52