Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. The Go-To Channel: Cold Emails.

Campaign 63

Campaign Cold Call GTM Contact 63

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. Placing forms in front of all content, prioritizing lead gen over content consumption.

SQL 77

SQL GTM B2B Pipeline 77

Highspot

MAY 3, 2024

Marketing Enablement: Ensures marketing strategies and materials support the sales process and drive demand. This includes lead generation programs, content marketing, and support for sales in the form of leads and market intelligence. This functionality enhances lead generation and nurturing.

Cross-sell 93

Cross-sell GTM Technology Technology 93

Highspot

JULY 18, 2023

Each member of the marketing organization, from marketing managers to specialists, will also develop functional understanding and empathy in knowing how their work compliments that of their colleagues. Imagine the strength of integrated campaigns that are the product of collaboration across the entire go-to-market organization.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Strategize Lead generation 52

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 72

GTM Launch B2B Growth 72

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

B2B 109

B2B Cross-sell Hospitality GTM 109

Sales Pop!

AUGUST 2, 2023

While some go into automated platforms for lead generation or artificial intelligence (AI), others ask for help from other companies. Some outsourcers can manage the whole sales process, while others might focus on areas such as lead generation, setting up appointments, customer relationship management, etc.

Represent 97

Represent Lead generation Commission Sales 97

Highspot

MAY 30, 2024

Plan campaigns jointly: Campaigns are most effective when designed collaboratively with input from all revenue teams. Bringing together insights from sales, marketing, and customer success teams allows you to tailor campaigns that optimize customer lifecycle stages, from awareness and acquisition to retention and advocacy.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Martech

JUNE 28, 2022

To contribute to revenue and customer generation, B2B marketers are cranking out “leads” to help sales generate revenue. Marketers are often using legacy marketing automation-centric practices developed during the first wave of marketing technology and lead generation.

B2B 108

B2B GTM Cross-sell High impact 108

Hubspot

NOVEMBER 28, 2023

Sales and marketing teams today must break away from traditional silos and forge powerful, collaborative alliances. Meeting goals requires CSOs and CMOs to intertwine their unique roles and focus on unified, revenue-generating activities that support both go-to-market strategy and operational execution.

Objectives and Key Results 74

Objectives and Key Results SQL Sales Campaign 74

Cience

OCTOBER 6, 2020

Put another way, your outbound marketing strategy success hinges on the quality of the leads generated. Lead lists must be highly-targeted and aligned to the Decision Makers at companies as defined by an Ideal Customer Profile. Building focused lead lists involve 4 crucial steps. Pretty straightforward, right?

B2B 105

B2B Lead generation Contact CRM 105

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

ConversionXL

AUGUST 24, 2021

Here is an example of a digital product marketing manager’s job duties: Source: Google Jobs. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. Source: Zippia.

Promote 141

Promote Campaign Pitch Niche 141

Highspot

MARCH 18, 2024

These span data management to forecasting and lead generation. Lead Generation and Qualification Tools like LeadIQ utilize AI algorithms to identify potential leads by analyzing customer data. Also, generative AI like ChatGPT and Copy.ai AI-powered platforms such as Gong.io

Product 52

Product Objectives and Key Results Sales CRM 52

Cience

MAY 1, 2020

CIENCE has worked with over 750 companies since 2017, and we believe everything is possible in sales when outbound marketing is part of the Go-to-Market strategy. Since everyone is WFH now, why shouldn’t it be a subject line for your email campaigns? Outbound marketing is everything for sales now. Who Is At Risk?

Non-Profits 79

Non-Profits Lead generation Contract B2B 79

Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. What is a chief marketing officer (CMO)?

Non-Profits 118

Non-Profits E-commerce Strategize Consult 118

Sales Hacker

MARCH 22, 2018

Lead Generation). Scalability issues (you need SDRs only for some campaigns). lead generation) are obvious, but some are not: 1) Finding a product/market fit. Product/market-fit evaluation is key in every new market you want to enter as part of your Go-To-Market strategy (geographically and target-segment).

B2B 79

B2B X-functional Cold Call SQL 79

Sales Hacker

JUNE 23, 2021

Lead generation. Automating your lead generation. Why we love it: After you’ve read about how to build your sales strategy, HubSpot makes sure to provide you with templates for cold calling scripts, email campaigns, and conversational intelligence. Topics and discussion channels include: Sales management.

Cold Call 80

Cold Call Negotiate Objectives and Key Results GTM 80

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Then, answer the questions you come up with in your product launch campaign.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

NOVEMBER 23, 2022

A marketing strategy should include a go-to-market plan that is sales-led and product assisted. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. He explained how lead generation uses a short term, sales-focused strategy.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Hubspot

MARCH 30, 2015

The middle of the funnel, where the focus is on lead conversion. The benefit of tracking your go-to-market efforts in such a manner is that you can diagnose problems often before they have a negative impact on your revenue results. It’s important to note that the focus of your campaign should be educational.

Growth 74

Growth Lead generation Conversion Prospecting 74

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 96

Go To Market Process GTM Education 96

Highspot

JUNE 11, 2020

Generating demand via digital and in-person channels. Cross-functional input into go-to-market strategies. Seamless handoff between marketing-generated leads and sales. New product launches or campaigns spur growth, but these initiatives can eventually become stale as growth plateaus. Stagnant growth.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

Cience

APRIL 27, 2020

And while all that has changed – as business owners, sales leaders, marketing magicians, and content evangelists – we know the show must go on… and business must continue. Nearly all B2B marketers use email to distribute content ( 93% to be exact ). It’s what we do; our raison d’etre.

Hospitality 66

Hospitality Angle Contract Appointment 66

Lead Fuze

JANUARY 1, 2022

When it comes to scaling, this is a problem because you need outsource sales team representatives for only some campaigns. As it turns out, there are a lot of outside services that can be contracted to do your marketing. Some functions like lead generation are obvious while others may not be.

Commission 52

Commission Territory Sales Objectives and Key Results 52

Sales Hacker

APRIL 21, 2022

The ICP determines decisions across the company from the go-to-market to product strategy. Lead generation for the enterprise has changed dramatically over the last ten years. The actual campaigns and programs may change depending on who you’re targeting. I’ve found the best campaigns are multi-channel.

Legal 86

Legal Cross-sell Contract Price 86

Martech

FEBRUARY 5, 2024

Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Think about how your organization deploys its B2B marketing tactics. Running a paid media campaign is relatively easy for an experienced B2B marketing team.

B2B 104

B2B Healthcare Commission Campaign 104

ConversionXL

NOVEMBER 5, 2020

For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator. Respond to shifting market priorities. What go-to-market activity have we already tried? What go-to-market activity could we try?

UX 120

UX Clients Service Niche 120

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). For this example, we are going to assume the model is mostly inbound and use lead to close for the parameters of our time.

GTM 73

GTM Assembly Line Manufacturing SQL 73

Lead Fuze

JULY 5, 2021

The best place to start with any new product launch marketing plan is by identifying your target audience and learning everything about their interests, habits, motivations, and fears before you even think about how or what you’re going to market to them. 3 Looking for Immediate Results.

Launch 59

Launch Product CTR Up-sell 59

InsightSquared

APRIL 14, 2021

They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. The alignment is both quantity and quality-driven, as measured by the conversion rates of the leads generated. Does our marketing strategy need to be adjusted to generate more in-period leads?

Contract 62

Contract Territory Cross-sell Pipeline 62

Hubspot

SEPTEMBER 5, 2018

Part 1: Mapping your go-to-market strategy. Attract: At HubSpot, we use inbound marketing principles to get our flywheel spinning. To provide value before we extract value, we’ve heavily invested in free content through our blogs, webinars, campaigns, social media, and HubSpot Academy lessons and certifications.

Growth 78

Growth Promote Prospecting Education 78

Heinz Marketing

MARCH 1, 2021

This week’s show is called “ Business Activity vs Lead Generation – Where True Demand Comes From ” with Justin Shriber , CMO at people.ai. It’s just that today it’s been really hard to get that into the go-to-market systems like Salesforce. You can even ask Alexa! Where are the roadblocks I have?

Pipeline 120

Pipeline Sales Up-sell Start-ups 120

SaaStr

JUNE 4, 2019

One of my favorite stories, well, I think you met this talk was Coors, the beer brand went into Spain and they took their campaign. The campaign slogan was turn it loose. So, it was literally a little bit crap campaign. This is something that I’ve had the opportunity to do in all of my different marketing roles.

Customers 66

Customers Price Launch Growth 66

Heinz Marketing

JANUARY 15, 2018

We were thrilled this last time to be able to talk to Jen Spencer , Vice President, Sales & Marketing for SmartBug Media. In this episode we talked about: How to enable your entire go-to-market team: Best practices and advice to increase conversion rates and sales success. Some Highlights: Intelligent Inbound.

Pipeline 52

Pipeline Non-Profits Sales B2B 52