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Chaos, Complexity, Predictable Revenue, Making “Big Moves”

Partners in Excellence

For the past decade, so many have sought to mechanize selling, creating predictable revenue. The percent of people making their goals continued to decline, organizations churned more rapidly, with tenure declining to 16.5 At the same time, customers increasingly struggled to make sense of their complex worlds.

Sell 102
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Predictable Buying

Partners in Excellence

In the roughly 11 years since Aaron Ross published Predictable Revenue, 1000’s of articles have been written about creating predictable revenue, and the selling activities/processed to do this. But one thing has struck me as strange, I’ve never heard any conversations about Predictable Buying.

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The CMO/CFO Power Partnership: 9 Best Practices To Make It Work

Heinz Marketing

This is hugely important because they get a head start on data analysis, which ultimately helps build predictability in the business. As Bannister says, “make it easy for a CFO to say yes.” Without a standard model, chaos and drama ensue. Focusing only on marketing revenue contribution is a career limiting move for a CMO.

Finance 64
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Google Search at 25: SEO experts share memorable moments

Search Engine Land

It’s about trying to anticipate the subtleties of algorithm changes, predicting what will come next and constantly innovating to keep content relevant, user-friendly and, importantly, visible. The company was thrilled to be making lots of money with SEO, but the algorithm updates destroyed all our rankings. But then, Penguin happened.

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PODCAST 117: The Tools You Need If You Want to Succeed at Scale with Michael Coscetta

Sales Hacker

Michael is a member of Revenue Collective, but perhaps most importantly, he’s the chief sales and strategy officer for Compass, that fast-growing real estate behemoth. Making something big even bigger with strategic revenue generation [12:03]. Today on the show, we are incredibly excited to have Michael Coscetta.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Let’s flip the script: Your intellect, emotion, instinct, and empathy as a woman are what make you both a valuable human and invaluable company asset. The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Anything less is failure.

Sales 130
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SaaStr Podcast #385 with Balsa Founder & CEO Paul Rosania

SaaStr

385: Paul Rosania is the Founder & CEO @ Balsa, the company that recognizes that builders move the world forward and so they are building the best second screen for builders, integrating tools you already use like Jira, GitHub, and Figma. An incredible company and founder making his foray into the public eye for the first time.

Product 73