Search Engine Land

JULY 15, 2024

Advertisers will be able to highlight multiple competitive promotions (e.g., percentage or cash discounts) on the CTA, potentially increasing user engagement and click-through rates. Select “Website” as conversion location. Why we care. Review and confirm offers in the ad setup process. First seen.

Click Through Rate

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Control groups: Similar to A/B testing, you can create control groups for specific campaigns or promotions.

A/B testing

Martech

JULY 18, 2025

Instead of leading with campaigns, we should focus on conversations — engaging customers throughout their entire lifecycle, starting when they opt in. It’s like starting a conversation and then ghosting them in mid-sentence. Campaign-first brands often see open rates drop, click-throughs dwindle and unsubscribes climb.

Campaign

Search Engine Land

SEPTEMBER 6, 2024

Does one of your product categories have a sky-high click-through rate that you weren’t expecting? It’s unlikely that all of your ads performed at similar click-through rates, conversion rates or had the same ad strength. These are all interesting behaviors for you as a marketer to know about.

Click Through Rate

Martech

SEPTEMBER 18, 2024

Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. ” These are crucial moments for driving conversions. Tailor your content and promotions to these insights.

Customers

Search Engine Land

AUGUST 13, 2024

Product listing optimization increases click-through rate, return on ad spend, revenue and other vital metrics , allowing brands to scale effectively. Product descriptions ranked higher than other types of content like: High-quality images (32%). Brand (32%). Readability (23%). Video content (20%). Checkout speed (18%).

Retail

Salesforce

JULY 3, 2025

Create emails that connect with AI-driven sequences You can automate a variety of emails, including promotions, personalized recommendations, and newsletters, by using AI CRM tools. They also track performance, refining subject lines and messaging to boost open and click-through rates. Speed matters in sales.

Technique

Martech

MARCH 5, 2025

’) will affect open rates, but we will also analyze click-through rates to determine if personalization influences deeper engagement.” Biased example “The winning variation of an A/B test can be determined within the first 4 hours because the highest open rates always happen immediately after send.”

A/B testing

Martech

AUGUST 4, 2025

It promotes content that sparks conversation, earns reactions, or draws repeat views. Is your content crafted to initiate conversation or interaction? Authentic storytelling: Behind-the-scenes content, human-centered stories, and employee features often outperform polished promotional assets. Are you offering real value?

Click Through Rate

RingDNA

MARCH 26, 2025

Use LinkedIn to Have Smarter Conversations Let’s face it – if you use LinkedIn to send out spammy emails to prospects, it’s not likely that you’ll get the traction you desire. That type of authenticity builds trust with leads before you even start the conversation. The Key Takeaway: People buy from people, not companies.

Closing

Highspot

JUNE 19, 2025

McKinsey research found three-quarters of shoppers now expect consistent interactions across all departments, not siloed conversations or disjointed experiences. They want brands to understand their industry, their role within it, the challenges they face, and what customer success looks like for their team. Did you know?

GTM

Search Engine Land

AUGUST 28, 2024

They can cause bigger changes in search volumes, click-through rates and conversion patterns. When did your clicks spike? When did conversions soar? For example, if you’re an ecommerce store, you might notice that your “women’s boots” campaign goes through the roof every September.

Click Through Rate

Martech

JULY 14, 2025

We’ve all experienced newsletters that are just one promotion after another. What is a newsletter, if it’s not just a promotional vehicle? You’re not showing up just to promote something, you’re showing up because you have something worth saying that your audience cares about. Unsubscribe rate : Are people sticking around?

B2B

Salesforce

FEBRUARY 3, 2025

Tracking data like click-through rate (CTR) , engagement, or even conversions can help you to create more personalized marketing campaigns. With this data, you can personalize your marketing, recommend relevant products, and choose the best times to engage customers through emails or promotions.

Customers

Martech

JULY 24, 2025

While Google rewards topical authority, backlinks and structured content, YouTube’s discovery system is driven by viewer behavior, such as: Click-through rate. The goal of organic YouTube content is often credibility, not conversion — at least not right away. Watch time. Session duration.

Click Through Rate

Sales Hacker

FEBRUARY 24, 2025

Engaging thumbnails and titles: They design compelling thumbnails and craft intriguing titles to attract viewers and increase click-through rates. Cross-promotion of tools and services: Their videos often demonstrate how to use Ahrefs’ tools, subtly promoting their services while providing value.

B2B

Martech

JANUARY 2, 2025

Critically, it involves developing and testing hypotheses about what strategies or tactics will improve outcomes, like revenue, conversions, or engagement. I realized that I had a promotional email with red buttons, because the brand colors were dark purple (it was almost black) and red. The control won soundly. This time the test won.

CTR

Martech

JANUARY 13, 2025

Engagement opportunity: Welcome emails typically have higher open and click-through rates compared to regular marketing emails. This can drive immediate engagement and conversions. 3 KPIs that welcome emails can help grow Open rate: This measures how many people open the welcome email.

CTR

Martech

OCTOBER 18, 2024

Ads, posts, conversations, messages, etc. Sponsored Content: Promote organic posts to a wider audience. Thought Leader Ads : A post from an employee or industry expert is marked “Promoted by [company]” and distributed to a targeted audience. higher click-through rate than single-image ads.

Objectives and Key Results

Martech

MARCH 14, 2025

Customer-centric perspective You have a holistic view of the customer journey that goes beyond creating promotional campaigns or generating leads. Show the value of a unified customer view across touchpoints : Integrating data sources can improve engagement and conversion rates. Email: Business email address Sign me up!

Customers

Salesforce

APRIL 28, 2025

Team up with other businesses : Partner with businesses that complement yours to cross-promote and reach a wider audience. Ask questions in your captions to encourage responses: Get the conversation going. Run effective Instagram ads Organic reach is important, but strategic paid promotion can dramatically accelerate your results.

Follow-up

Salesforce

APRIL 21, 2025

This page acts as a hub for your brand where you can share updates, engage with customers, and promote products or services. Events: Events feature helps promote upcoming activities such as workshops and product launches directly on the platform. Groups: Facebook Groups offer a way to build community around your business. 48% of U.S.

Promote

Martech

FEBRUARY 28, 2025

YouTube: The king of retention and click-through YouTube rewards videos that keep people watching. Creators analyze watch time, audience retention graphs and click-through rates (CTR) like Wall Street traders watch stock trends. Every swipe, comment and like influences what gets promoted.

Gaming

Martech

MAY 16, 2025

CTR (click-through rate) : Are your ads grabbing attention and driving action? Conversion rates : Once people click, are they completing your desired action (buying, signing up, downloading)? CPA (cost per acquisition) : How much are you paying for each lead, signup or sale? This helps gauge efficiency.

CTR

Sales Pop!

JANUARY 27, 2022

Moreover, automated emails prove to have a 17.27% higher click-through rate than regular emails. Video marketing has the potential to help educate your customers, build awareness, and increase conversions. Use the word “video” in your subject line as it proves to increase the open rate by 19%.

Technique

ClickFunnels

AUGUST 16, 2021

Whether they buy or not, they are then added to your ongoing email nurture efforts (these emails could be sent daily, weekly, or biweekly), which consistently build trust, provide free value, and promote your products/services. We’ve already talked about creating a soap opera sequence to guide new leads toward conversion over a 5-day period.

Campaign

Martech

JULY 25, 2023

Out of nowhere, two store promoters pop up: Promoter A: Without a hello, he launches into a spiel about the latest, greatest blender. Promoter B: On a different day, you bump into another promoter. Promoter B: On a different day, you bump into another promoter. Promoter B, all the way. And guess what?

Campaign

Martech

MARCH 18, 2022

“ “Increasingly, after more and more conversations with real customers, I had bought into the idea that marketing represented the future. Marketing, as it is taught in college, heavily stresses promotion, Brenner noted. The textbook definition of marketing was a conversation between a market and its consumer.

Click Through Rate

ClickFunnels

JANUARY 31, 2022

In fact, they believe that Kyvio is an “accelerator for the global society switch from a knowledge economy to an entrepreneurial economy” and claim to “promote abundance mindset and help Kyvians solve crucial societal problems in an adaptive world.”. instead of just “Hello!” ) can help increase your open rate and your click-through rate.

Price

ConversionXL

JULY 7, 2019

Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one that’s better than what you have right now. The more the better.

Conversion

Salesforce

MAY 23, 2024

The result: the live poll email drove a 53% higher click through rate than the static email. On average, brands saw: A 76% increase in click through rate. A 45% increase in conversion rate. Interest signals Captivate your subscribers’ attention through the power of social proof.

Click Through Rate

Hubspot

AUGUST 22, 2012

While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead generation and reconversions -- is definitely one of its bragging rights. 9 Tips to Improve Your Website Conversions. 9 Tips to Improve Your Website Conversions.

Conversion

Sales Pop!

JANUARY 27, 2022

Click-through rate – measure the number of clicks on a specific link, CTA, ad, etc. Conversion rate – measure how many visitors are making a purchase. If you also highlight that these prices are discounted from a higher amount, the price anchor should influence your conversion rates.

Price

Hubspot

NOVEMBER 11, 2020

By gathering and analyzing blog data, you can get a pulse on your blog's: Search presence (such as impressions , clicks , and click-through rate ). Readership engagement (by measuring time on page , bounce rate , social shares and comments , and subscriber count ). Organic Click-Through Rate.

Click Through Rate

Search Engine Land

SEPTEMBER 6, 2023

Other expected trends and consumer behaviors include: Generative AI As virtual and augmented reality continue to stake their foothold on interactive shopping experiences, consumers are also discovering new products with Google’s Search Generative Experience (alongside shopping ads ) and via conversational AI like Bard and ChatGPT.

Click Through Rate

Martech

MARCH 28, 2023

Quick promotion set-up A quick promotion setup option now simplifies loyalty management and promotions programs. In addition, promotions managers can select from rewards options such as percentage discounts, fixed amounts, or free items and apply them to specific products or the entire order.

Click Through Rate

Hubspot

NOVEMBER 12, 2019

Automated email marketing provides a chance for you to improve sales conversions — maybe even by 14%. The highest line of the graph represents the open rate. the one below it) represents the click-to-open rate. Below that, the dark blue line, represents the click-through rate. Click-through rate.

Click Through Rate