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AI-Powered Personalized Podcast Recommendations: A New SEO Strategy to Boost Sales

Sales Pop!

For sales teams, understanding how these models work provides a strategic edge. Podcast Sponsorships with a Strategic Audience Fit Sponsorships have a greater impact when they align with listener interests. Subscriber Growth: Monitor the growth rate of subscribers as an indicator of recommendation success.

Niche 246
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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Decision makers appreciate data-driven content that can inform their strategic decisions. Case studies Why.

B2B 110
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Better Google RSA creation and optimization in 3 steps

Search Engine Land

The reality is that there’s often an inverse relationship between click volume and conversions. The average CTR is up 5% year-over-year , while the average conversion rate is down -1%. Last year, conversion rates fell by -10% , despite an increase in CTR. Business email address Sign me up! Processing.

CTR 77
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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Use engagement-based custom audiences people who interact with your social content, watch videos, or click previous ads. If your CTR is low, part of your budget is going to the wrong people.

CTR 97
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Welcome emails lift KPIs: Best of the MarTechBot

Martech

Engagement opportunity: Welcome emails typically have higher open and click-through rates compared to regular marketing emails. In summary, welcome emails are not just a formality; they are a strategic tool that can significantly impact customer engagement, retention and overall brand perception.

CTR 112
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The science behind high-performing calls to action

Martech

Dig deeper: 4 cognitive biases and psychological drivers for influencing behavior How to use visual cues to trigger action Visual cues play an essential role in creating CTAs that attract attention and drive clicks. Every design element affects how users interact with your call to action, from color choices to strategic placement.

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Better RSA creation and optimization in 3 steps

Search Engine Land

The reality is that there’s often an inverse relationship between click volume and conversions. The average CTR is up 5% year-over-year , while the average conversion rate is down -1%. Last year, conversion rates fell by -10% , despite an increase in CTR. Business email address Sign me up! Processing.

CTR 77