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Why is this ranking on Google?

Search Engine Land

Additionally, testing click-through rates (CTR) is also crucial for SEO. Here’s an example of a New York Times article ranking in Position 5 for the keyword “school bags”: Takeaway Analyze search intent and make sure your pages cover different intents. Get the newsletter search marketers rely on. Processing.

CTR
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The New Rules of Brand Awareness in the AI Era

Sales Hacker

Click-through rates dropped by 25%. The rise of AI has changed the game and not in the way most marketers hoped. Sydney saw it firsthand at G2 and Drata. Gemini answers started showing up at the top of search results. Even well-optimized SEO programs (like HubSpots) saw traffic fall by as much as 70%. Googles UI has changed.

GTM
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Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

This is what happened when three diverse organizations ran experiments to better understand the value of what they offered their customers and how their customers perceived that value: The Heritage Foundation increased click-through rates on its emails by 20% and donation size by 14.66%. million in incremental revenue.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

But the value may be limited to “URL awareness” as users, especially those on mobile, don’t click through. Beyond featured snippets, there are other ways to try to improve click-through rates. That strategy has risks, but it’s a potential pathway for “underdog” sites to compete against industry stalwarts.

UX
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AI for SEO content creation: 5 real-world examples

Search Engine Land

Out of 46 A/B tests conducted, the AI-generated headline won in 21 instances, the original won in 11, and 14 cases, there was no clear winner due to low click-through rates. However, we are in November, and the article still ranks above Forbes, The New York Magazine, Trusted Reviews and many more.

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Social Media Copywriting: How to Compose Text for 5 Different Channels

Hubspot

Plus, according to social media scientist Dan Zarrella , the ideal length is actually around 120-130 characters -- those tweets showed the highest click-through rate (CTR). Here’s a good example from New York Magazine. A post shared by New York Magazine (@nymag) on May 6, 2017 at 10:29am PDT.

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Your guide to Google Ads keyword terminology

Search Engine Land

The better you match keywords to search queries, the better your quality scores , click-through rates, and conversion performance will be. Google understands the intended meaning does not match "moving services Boston to New York City."