Martech

DECEMBER 23, 2024

A case study detailing how your financial services helped a client reduce costs or improve efficiency. Click-through rates (CTR) What it measures: The percentage of recipients who click on links within your emails. This builds credibility and trust. Webinars and expert panels Why.

B2B 110

B2B CTR Click Through Rate Strategic planning 110

Search Engine Land

SEPTEMBER 12, 2024

Traditional metrics like click-through rates (CTR) and page rankings will also become less relevant with AI-driven search. We’re still advising our clients that standard SEO best practices remain relevant.

Engineering 100

Engineering Click Through Rate CTR Conversion 100

Search Engine Land

SEPTEMBER 25, 2024

To address potential paid search cannibalization, we analyze situations where clients might be bidding on uncontested auctions – meaning they are the only ones paying for clicks, which would likely go to organic results anyway. High CTR copy You should be mining your PPC campaigns for high click-through rate (CTR) headlines and descriptions.

CTR 83

CTR Objectives and Key Results Click Through Rate Campaign 83

Sales Pop!

JULY 18, 2022

There is nothing more heartwarming for a client looking for a personalized experience than getting a message that begins with: “Dear [user name]”? Most likely, your clients won’t see it, and when they do, they’ll dismiss it and ignore it right away. Absence of CTAs. How can you fix this email mistake?

CTR 224

CTR Campaign Click Through Rate Clients 224

Martech

JUNE 19, 2025

Many email servers and clients auto-open emails for security reasons, and users might open an email and immediately close it without reading or clicking. Vanity metric No. 3: Email open rate Why it’s weak: A high open rate might seem positive, but it doesn’t guarantee engagement with the content or action.

60

60

Search Engine Land

AUGUST 13, 2024

Set clear goals and metrics Define what you want to achieve with your broad match keywords, whether it’s increased reach, improved CTR, or lower CPC. Understanding when to test and when to avoid broad match keywords lets you tailor your Google Ads strategy to better meet your client or account ROAS or CPA goals.

CTR 100

CTR Campaign Niche Conversion 100

Search Engine Land

SEPTEMBER 5, 2023

In our most successful project, a client expected to lose at least 79% of organic traffic is now expected to grow by 97% (in the most favorable scenario). Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. CTR in Google SGE (Pessimistic). CTR in Google SGE (Pessimistic).

CTR 142

CTR Technique Strategize Niche 142

Search Engine Land

AUGUST 6, 2024

Their CTR often exceeds that of more familiar emails. One of our clients, a news portal with 1.4 This means that every 10th user joins your subscriber base, allowing you to communicate with them regularly. High click-through rates. Notifications appear directly on the browser screen when the user is online, making them hard to miss.

Growth 85

Growth CTR Click Through Rate UX 85

Search Engine Land

OCTOBER 2, 2024

Sometimes, clients don’t know where to start. The latter was true for our new client. To diagnose the impact of the Google core update for our client, we used a simple, three-step approach: Understand what has happened sitewide. Understand what happened sitewide Our client has a large site. We see it all the time.

Clients 91

Clients CTR Conversion Closing 91

Sales Pop!

JUNE 28, 2021

The main functional components of CRM are: Working with the client database; Working with analytical data and reporting. The biggest advantage you get when you connect the CRM and IP is the history of relations and records of conversations with the clients. Syncing with a booking app. ustomer responses; ?omments Workday map.

Niche 235

Niche CRM CTR Sales 235

Salesforce

NOVEMBER 5, 2024

Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. To maximize their impact, be intentional with your content and send relevant information on specific products or services that would be beneficial to a specific client segment.

Campaign 99

Campaign Cross-sell Click Through Rate A/B testing 99

Search Engine Land

OCTOBER 19, 2023

I expect more will follow what we’re doing at my agency when they generate content for their clients as the knowledge of the approach becomes more commonplace. The CTR model will change The 10 blue links will get fewer clicks because the AI snapshot will push the standard organic results down. How does RAG work?

CTR 141

CTR Follow-up Engineering Presentation 141

Search Engine Land

JULY 8, 2024

It gives you a high-level overview of achievements you can share with your client or team. You can segment this report based on clicks, impressions and CTR. Search Console Insights If you click the top section under “Search Console Insights,” you’ll see a snapshot of the past 28 days.

CTR 106

CTR User Experience UX Launch 106

Search Engine Land

MAY 23, 2024

While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. Regarding CTR, if the AIO summary is divided into multiple sections, each section typically contains one or more links. Only Google can definitively answer this because that data is not public.

CTR 95

CTR UX Click Through Rate User Experience 95

Search Engine Land

JULY 27, 2023

Our team and clients extensively discussed the idea of a “keywordless” future heading our way, especially in the context of Performance Max campaigns. I pulled data across our client accounts for the past 12 months. Phrase match is the worst performing match type with a slight exception for CTR Poor phrase match.

CTR 98

CTR Click Through Rate Cross-sell Campaign 98

Hubspot

OCTOBER 27, 2020

Lower Click-Through Rates (CTRs). Your click-through rates (CTR) are arguably among the most important metrics to measure when it comes to tracking and addressing ad fatigue. CTR demonstrates how engaging your ad is — and, in particular, whether it's convincing enough to compel visitors to explore your brand further.

CTR 101

CTR Click Through Rate Campaign A/B testing 101

Search Engine Land

NOVEMBER 29, 2023

Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients and management. ” “Retargeting campaigns using Document Ads have seen CTRs approximately 2x higher compared to retargeting campaigns using lead gen forms.”

CTR 104

CTR Campaign Networking Promote 104

ConversionXL

SEPTEMBER 15, 2016

Is a CTR of 20% good or bad? Who better to explain how quality score works than Hal Varian, the Chief Economist at Google… Hal Varian , Google : “There are three components to the quality score and the biggest one by far is CTR. So using CTR and quality scores is our way of incorporating that feedback into ad serving.

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

Search Engine Land

SEPTEMBER 5, 2023

How to communicate your spend projections Before we get into the nitty-gritty, remember: this is an exercise in estimates, and whether you’re delivering your projections to a client or a leadership team in charge of budget, you need to convey that. Suppose a client asks, “How much will it cost per month to rank in the top spot in Google?”

CTR 126

CTR Pitch Clients Campaign 126

Search Engine Land

APRIL 30, 2024

Your ad shouldn’t be for everyone Targeting a specific client avatar, like “Alex from Chicago,” doesn’t translate to an effective headline. You want your ad to attract and convert your ideal clients while encouraging everyone else to pass by your ad. Who fills out a form but never follows through to become a client or customer?

CTR 97

CTR Real Estate Legal Clients 97

Search Engine Land

JANUARY 11, 2023

CTR based on position. If we look at these three studies , the average click-through rate (CTR) based on Google SERP position looks like this: Position CTR range 1 28-40% 2 16-18% 3 10-11% 4 7-8% 5 6% or less. Using the table above, our CTR would be around 14% (adding the high of position 4 and position 5).

CTR 83

CTR Click Through Rate Engineering Start-ups 83

RingDNA

MARCH 26, 2025

They’re potential partners, collaborators, and clients. Whether it’s engineers sharing new product features or customer success reps highlighting client wins, your entire team can contribute to the company’s growing authority. Maintain Relationships with Existing Clients B2B sales is relationship-centric.

Closing 62

Closing B2B Sell Referrals 62

Search Engine Land

FEBRUARY 28, 2023

A potential client’s first impression of your company can be easily swayed based on the sentiment of the questions and answers presented by the PAA. We recently found success for a client in the educational services industry struggling with a negative People also ask question about one of their products.

CTR 86

CTR Clients Click Through Rate Education 86

Search Engine Land

NOVEMBER 10, 2023

Some clients are fixated on this metric and will be very concerned that the average ranking metric is performing “poorly.” Tip: Think about the relationship between impressions and CTR. When impressions increase (a good thing), CTR may decrease. Did your website impressions increase and the average ranking metric decrease?

CTR 117

CTR Conversion Clients B2B 117

Search Engine Land

APRIL 5, 2023

Google’s official help files say this: “Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. ” Here’s an example from one of our clients: We have three brand keywords with middling quality scores.

CTR 92

CTR B2C B2B Clients 92

Heinz Marketing

JUNE 26, 2020

But often, when I work with clients, I see a big disconnect between the sales goal and the ability to drive enough lead volume to meet the sales goal with the marketing budget allocated. Benchmarks.

Meeting 140

Meeting B2B CTR Campaign 140

ConversionXL

MAY 22, 2014

Once you’ve found some ads convert reasonably well given the whole picture (impressions, CTR, Conversions, profitability), increase the budget & roll them out to more people to see. However, if the ad’s that slipping in CTR is killer at converting, it might not be wise to dump it until it’s under a 1% CTR. So far so good.

CTR 116

CTR Technique Click Through Rate Follow-up 116

ConversionXL

SEPTEMBER 24, 2020

impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. However, if the ad that’s slipping in CTR is a killer at converting, it might be unwise to dump it until it’s under a 1% CTR. Use Google Search Console to find high-impression, low-CTR queries. So far so good.

CTR 111

CTR Technique Profit margin Follow-up 111

ConversionXL

NOVEMBER 25, 2020

We do this by creating barbershop content that focuses on clients getting haircuts. The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. Click-through rate (CTR). Fortunately, organic content is a great way to generate awareness profitably.

CTR 129

CTR Entertainment Click Through Rate Education 129

Search Engine Land

NOVEMBER 22, 2022

Because of this, I frequently get the following questions from clients (and prospective clients): “How much traffic will we get from SEO and how long will it take?” In other words: forecasting how X resources will achieve Y growth is going to be vital. ” “What can SEO do for our revenue?”

CTR 136

CTR Growth Clients Follow-up 136

Search Engine Land

NOVEMBER 18, 2022

Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure. It’s hard not to be anxious about the macroeconomy right now. Mistake 5: Going blind to opportunity.

CTR 114

CTR Campaign B2B CRM 114

Search Engine Land

AUGUST 31, 2023

We spend time trying to put these into graph form to communicate what we’ve found to a client or our leadership teams. I wanted to understand if there was a correlation between conversion and cost or conversions and CTR by day. We are looking for insights and opportunities to improve our performance.

CTR 108

CTR Conversion Launch Gaming 108

Search Engine Land

JUNE 5, 2023

By nature, it’s also repetitive because clients and stakeholders expect the latest report in their inbox regularly – be it weekly, monthly, or, heaven forbid, even daily. But as compelling as they may be, they’re not always true, and that’s a big problem when the goal is to share trustworthy reports with clients.

CTR 90

CTR Engineering Campaign Conversion 90

Hubspot

JUNE 19, 2012

In the study by TBG Digital, which was based on 278,389,453 Sponsored Story ad impressions across 17 clients, mobile Sponsored Stories generated an impressive click-through rate of 1.14% at $0.86 Now take a look at the data for desktop Sponsored Stories, which generate a 0.588% CTR at $0.63

CTR 78

CTR Click Through Rate Campaign Launch 78

Salesforce

APRIL 4, 2022

Click-through rate (CTR) is the percentage of email recipients who not only opened your email but also clicked on at least one of the links in the email. A high CTR can look nice on the surface, but what if all those clicks are for the unsubscribe button? Bounce rate is the percentage of messages rejected by the email client (e.g.,

CTR 98

CTR Click Through Rate Objectives and Key Results Campaign 98

Search Engine Land

OCTOBER 26, 2023

Align and reassess client objectives Campaign performance is only as good as its ultimate objective. Use offline conversion tracking Offline conversion tracking (OCT) solves my most common problem with my lead gen clients. Looking at our PPC reports, lead numbers are good, but the client’s feedback is that the quality is low.

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100

Search Engine Land

JANUARY 17, 2024

When working with a new PPC client, I help them establish goals aligned with their business objectives. Clients commonly apply uniform goals to all campaigns regardless of their place in the marketing funnel. Clients often make the error of setting identical goals for campaigns at various funnel stages. Increase website traffic.

Objectives and Key Results 91

Objectives and Key Results CTR Click Through Rate Campaign 91