Remove Clients Remove CTR Remove User Experience
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How to recover from Google Ads performance drops

Search Engine Land

You check Level 2 and see that CTR has remained stable, but the conversion rate has dropped. Moving to Level 3, you find that the landing page experience score has decreased. Traffic issues (CTR, impression share) : Focus on ad copy, keywords or bidding strategies. The client’s website. The market conditions.

CTR 96
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Visual content and SEO: How to use images and videos in 2025

Search Engine Land

Dig deeper: Visual optimization must-haves for AI-powered search Top trends in visual content and SEO Featured images and interactive short-form videos These elements are critical for enhancing user experience, as consumers are seeking app-like interactions. Processing. See terms.

CTR 112
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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

This means that every 10th user joins your subscriber base, allowing you to communicate with them regularly. Notifications appear directly on the browser screen when the user is online, making them hard to miss. Their CTR often exceeds that of more familiar emails. One of our clients, a news portal with 1.4

Growth 85
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The SEO’s guide to Google Search Console

Search Engine Land

It gives you a high-level overview of achievements you can share with your client or team. You can segment this report based on clicks, impressions and CTR. Page Experience The Page Experience report in Google Search Console provides a glimpse of how user experience is on your website.

CTR 106
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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

Sometimes, clients don’t know where to start. The latter was true for our new client. To diagnose the impact of the Google core update for our client, we used a simple, three-step approach: Understand what has happened sitewide. Understand what happened sitewide Our client has a large site. We see it all the time.

Clients 91
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Google AI Overviews, clicks and traffic impact: Unraveling the mystery

Search Engine Land

While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. This new user experience starts when the user engages with the generative AI (e.g., For example, AIO, sitelinks, Knowledge Panels, and featured snippets each have their own CTR.

CTR 95
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Quality score in paid search: Vanity or valuable?

Search Engine Land

Google’s official help files say this: “Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. Ad relevance: How closely your ad matches the intent behind a user’s search. Not so great.

CTR 92