KPIs that connect: 5 metrics for marketing, sales and product alignment
Martech
OCTOBER 19, 2023
HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly. Our head of sales also has two primary KPIs: new revenue and CR from SQL to the client. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue.
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