Airbnb dominates in search sentiment report
Search Engine Land
APRIL 22, 2024
Airbnb is the leading advertiser in search sentiment, closely trailed by Viacom and Netflix, according to a new analysis of 100 top advertisers. Conversely, launching ads to counter negativity and promote a positive message could be effective for those with negative sentiments but high volume. Why we care. Top advertisers by industry.
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