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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. Am I hiring someone who hasn’t had the top job but has had quota responsibility at a larger company?

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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Either way, the foundation for success in Go-To-Market starts with the right team.

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High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market

SaaStr

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. They were pleasantly surprised with those reps incrementally lifting close rates without sacrificing ACV.

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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

We’re also brought to you by Vidyard — the best way to sell in a virtual world, whether you need to connect with more leads, qualify more opportunities, or close more deals. Nelson Gilliat: The premise behind the book is that the go to market model for most B2B companies nowadays is outdated. Nelson, welcome to the show.

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Why Top-Performing Reps See Their Pipeline as Half Empty

Salesforce

When it comes to closing a deal, it pays to look at your pipeline as half empty. A healthy dose of pessimism in sales can help you avoid “Happy Ears” syndrome, where the desire to believe a deal will close can keep reps from hearing client objections or identifying roadblocks. Most opportunities don’t close. watch now.

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90% of Sales Leaders Do Planning Wrong. Here Are 5 Tips to Fix It.

Sales Hacker

Start your sales planning efforts with account segmentation to fill your territories with fruitful opportunities and increase your sellers’ ability to hit quotas. There are endless ways to divide quotas across territories and teams. The bottom line is, your quota methodology needs to align with your business objectives.

Territory 101