Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

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Go To Market GTM Non-Profits Quota 84

SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. To be even more specific, Gusto realized the word “territory” was holding their sales team back.

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Go To Market Territory Technique A/B testing 80

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. Founders are still leading sales and are very good at it.

Go To Market 89

Go To Market GTM Cross-sell Growth 89

The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Highspot

FEBRUARY 9, 2021

Organizations that fail to align their marketing, sales, and services fail to increase revenue, improve profitability, optimize costs, and reduce risks. In the past five years, the sales enablement function has experienced a 343% increase in adoption. Only 52 companies that were operating as of 1955 are still in business.

Go To Market 98

Go To Market Technology Technology Pitch 98

Gong.io

SEPTEMBER 14, 2022

Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. . A go-to-market strategy framework is a blueprint for growth. Whether it’s your first time creating a go-to-market strategy or your tenth, this article will teach you everything you need to know to be successful.

Go To Market 62

Go To Market GTM Launch Promote 62

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. Find ready-to-buy prospects faster Learn how Sales Cloud can help you score your best leads and prioritize them by how likely they are to close.

Go To Market 72

Go To Market GTM Objectives and Key Results Price 72

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. For digital marketing agencies, driving campaigns is only half the battle.

Clients 102

Clients Closing Objectives and Key Results SQL 102

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. A hybrid product-led sales motion is more realistic if your product was not originally built to sell itself. Instead, implement PLG tactics and layers to create a product-led sales hybrid.

Go To Market 71

Go To Market Growth GTM X-functional 71

Gong.io

SEPTEMBER 9, 2021

We analyze sales conversations and deals using AI, then share the results to help you win more deals. I don’t just sell — I coach and direct a go-to-market team.”. Here’s what you need to know if you want to close six-figure deals: Bigger deals need more multi-threading. If you want to go fast, go alone.

Closing 162

Closing Sports GTM Legal 162

SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B Model 1: Align The Funnel — One Clear Owner Reduces Waste and Friction As CRO at Divvy, Snow was responsible for marketing, sales, implementation, customer success, customer support, and revenue operations. How did they do it?

Go To Market 77

Go To Market GTM Quota Up-sell 77

Highspot

JUNE 6, 2023

Boardrooms across the globe are dialed in on sales productivity, and rightly so. Sales productivity is the backbone of revenue generation, and during a time when businesses are being forced to achieve more with less, strengthening it has never been more vital. What is Sales Productivity?

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Closing Product Objectives and Key Results Quota 52

Veloxy

FEBRUARY 15, 2024

Looking for the best sales podcasts to boost your numbers and master the art of the deal? Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

FEBRUARY 13, 2020

In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. In part two, we are going to look at 5 go-to-market prerequisites that you need to consider if your expedition into enterprise is going to be a success. Sales strategy.

Go To Market 71

Go To Market Up-sell Sales Strategize 71

Sales Hacker

APRIL 10, 2018

The Winning By Design Blueprint Series provides practical advice for every part of a SaaS sales organization. In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. The SMB segment—going upstream vs. downstream.

Go To Market 73

Go To Market GTM X-functional Territory 73

Highspot

MARCH 12, 2024

The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. The Role of Enablement in Modern Sales Organizations Enablement’s primary directive should be driving behavior change.

Strategize 115

Strategize GTM Cross-sell Finance 115

Salesforce

SEPTEMBER 27, 2021

Discover timely insights and useful sales tips. Get the Sales in 60 Seconds newsletter for the latest and greatest sales content. Breidenthal had been closely tracking the rise of Coinbase in the months leading up to its public offering. And so do our sales ops and revenue recognition teams,” she said.

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Closing Contract Legal Cross-sell 98

Sales Hacker

APRIL 9, 2024

With Synch, Daniel is on a mission to streamline the go-to-market tech stack, helping revenue teams spend less time on sales ops and more time actually selling. He brings hard-won insights on leveraging investors, landing crucial first hires, and scaling with in-person sales. Brought to you by Synch.

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GTM Pipeline Go To Market Growth 96

Sales Hacker

JULY 29, 2019

This week on the Sales Hacker podcast, we speak with Ed Calnan , co-Founder and CEO of Seismic. Today he’s discussing how to go to market with an enterprise solution. With a background in sales leadership that extends beyond 20 years, he knows a thing or two about growing a company. Subscribe to the Sales Hacker Podcast.

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Go To Market Electricity Healthcare Education 52

Heinz Marketing

OCTOBER 4, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome everyone to another exciting episode of Sales Pipeline Radio.

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Pipeline Go To Market Cross-sell Sales 117

Sales Hacker

NOVEMBER 14, 2023

years as SVP, Global Sales at Klaviyo. He helped scale the sales organization from 15 to 300 people, while growing annual recurring revenue from $25m to over $450m. He was one of the first few reps hired at Yammer to sell into the Fortune 500, responsible for closing some of their largest, 7-figure contracts.

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GTM Growth Referrals Contract 91

Sales Hacker

APRIL 2, 2024

Discussed in this Episode: Aligning marketing and sales is crucial for the success of a company, and marketers should focus on numbers and pipeline models from the early stages. Creativity in marketing should be balanced with alignment to sales goals and objectives. Brought to you by Synch.

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GTM Pipeline Go To Market Prospecting 107

Sales Pop!

AUGUST 2, 2023

Some businesses struggle to manage a sales team. Sales operations aren’t for everyone. While some go into automated platforms for lead generation or artificial intelligence (AI), others ask for help from other companies. In this piece, we’ll explore what sales outsourcing is and if it’s right for your business.

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Represent Lead generation Commission Sales 97

Gong.io

APRIL 6, 2020

On a recent episode of the Reveal podcast, we connected with Lou Wolf, VP of New Business Sales at Zoominfo (powered by DiscoverOrg), for answers to these and other questions that are top of mind for revenue leaders. Transitioning from a sales role to a leadership role requires a completely different mindset. Key Sales Metrics.

Closing 62

Closing Objectives and Key Results Territory Contact 62

Sell Or Die

MARCH 4, 2024

With over 11 years of sales and sales leadership experience, Chet Lovegren started The Sales Doctor in 2020 as a way of providing a ‘prescriptive’ approach to revenue problems and struggling go-to-market strategies.

Sales 40

Sales Go To Market Closing Process 40

Sales Hacker

APRIL 16, 2024

James Kaikis currently serves as the Head of Go-To-Market and Chief Solutions Officer at TestBox, an innovative company revolutionizing the way buyers interact with product demos. 28:35 – The importance of aligning presales, sales, and customer success. 21:05 – Balancing product-led growth with customer-centricity.

GTM 77

GTM Pipeline B2B Growth 77

Highspot

NOVEMBER 23, 2021

New integration enables sales teams to close more deals, faster. The integration gives go-to-market teams the ability to scale best practices across their sales teams and drive more revenue. Learn more about how Highspot is helping sales teams everywhere increase performance at: www.highspot.com.

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Pitch Sales Strategize Go To Market 98

Partners in Excellence

MARCH 26, 2024

I want to stay in the game long enough to see the old sales practices retired and the new digital selling model take hold.” Initially, I provided the models to sales teams. When these large, strategic deals closed, our team and the company celebrated the success. Like most salespeople, I started ‘carrying a bag.’

Sell 100

Sell Cross-sell Finance B2C 100

Highspot

JANUARY 19, 2024

While each company’s winning revenue strategy may differ, success is predictable only when sales, operations, and enablement teams synchronize efforts on two critical levers: performance and time. Airtight collaboration across go-to-market teams eliminates waste and enhances seller capacity.

Strategize 64

Strategize Growth Quota Sports 64

Sales Hacker

MARCH 26, 2024

By focusing on human first community building, content marketing, live events and creative activations, they developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B Brought to you by Synch.

GTM 88

GTM Pipeline B2B Go To Market 88

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. Kate Ahlering, CRO at Calendly, shares how revenue operations are every CRO’s secret weapon to revolutionizing enterprise sales growth. . When you add a sales-led motion to PLG, RevOps can be the perfect complement. .

Growth 87

Growth Drivers/motivators Go To Market Sales 87

Sales Hacker

JANUARY 10, 2023

We as revenue and go-to-market leaders must adapt. Close more deals, predictably. Welcome to the Create and Close Era. Nate Broome – VP of SMB Sales at Outreach. Increase sales team participation. The post Live Virtual Roundtable: The New Era of B2B Sales appeared first on Sales Hacker.

B2B 68

B2B GTM Pipeline Gaming 68

Highspot

FEBRUARY 22, 2021

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. “Sales enablement is about more than sales. SEATTLE, Feb.

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Growth Strategize Sales Contact 129

PandaDoc

MAY 13, 2024

Want to increase sales and boost your bottom line? This article will focus on the sales enablement process, what it means for your organization, and how you can benefit from the approach. Key takeaways Sales enablement equips sales and marketing teams with everything they need to succeed. What is sales enablement?

Objectives and Key Results 52

Objectives and Key Results Legal Cross-sell Sales 52

SaaStr

JANUARY 17, 2023

What is the right Go-To-Market strategy for a startup getting out of the gate? Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer during this week’s Workshop Wednesday — held every Wednesday at 10 a.m. At Harness, Eubanks leads go-to-market.

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GTM Product Education Growth 85