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The state of intent data in 2023 and beyond

Martech

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. Collapse data and functional silos that leave big gaps.

GTM 116
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90% of Sales Leaders Do Planning Wrong. Here Are 5 Tips to Fix It.

Sales Hacker

What is the chance that Bob’s going to deliver (given close rates , average deal size, selling style, and time spent selling)? Model options to improve capacity where needed (enablement, coaching, marketing promotions, headcount, etc.). Connect your entire go-to-market strategy.

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10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce

SaaStr

You have multiple personas, and all of a sudden, you’re confronted with figuring out what the marketing strategy needs to look like for this kind of Enterprise audience. The last vector of growth that creates complexity is Go-to-Market (GTM), and how you create a GTM motion can make or break your growth cycle.

GTM 77
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Go-to-market tactics that won’t work in a post-pandemic world

Martech

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Unfortunately, they never took our longer-term strategic advice to expand their point solution into a platform. These also should be closely monitored and managed for sustained growth.

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Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

It wasn’t luck – it was strategic planning and execution. Their approach: Reduced unnecessary expenses Invested in technology for automation and process streamlining Focused on customer retention strategies Prioritized high-margin products or services This plan helped them thrive in challenging market conditions.

Growth 86
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How to design and execute a rock-solid AI strategy that delivers results

SalesLoft

In this article, we’ll cover these critical topics: The inflection point for go-to-market teams A 3-part approach to thinking about AI What accounts should you focus on and why? The inflection point for go-to-market teams Today, AI has moved to the forefront of many companies’ strategic plans.

GTM 52
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What is Rev Ops? How does Revenue Operations drive growth?

Gong.io

That’s why m odern go-to-market teams started aligning those teams a while back. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. Your data and analytics won’t help you make bold, strategic plans. GTM leaders are demanding reliable and predictable growth.

Growth 62