Closing Go To Market Strategic planning Strategize 
Sales Hacker
DECEMBER 2, 2019
Every sales org feels the pressure to close deals faster. Mary is one of the leaders in the go-to-market and sales space and sales community in the Boston area. Most recently she worked at Crayon, which is an early-stage market intelligence platform. I’ve been advised and mentored to take a more strategic approach.
SaaStr
JUNE 17, 2023
This was achieved through strategic cost-cutting measures without compromising their growth trajectory. Known for its inbound marketing software products, it has consistently reinvested profits back into the business to fuel sustainable growth. It wasn’t luck – it was strategic planning and execution.
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Martech
DECEMBER 19, 2022
In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. Collapse data and functional silos that leave big gaps.
Sales Hacker
DECEMBER 9, 2022
What is the chance that Bob’s going to deliver (given close rates , average deal size, selling style, and time spent selling)? Model options to improve capacity where needed (enablement, coaching, marketing promotions, headcount, etc.). Connect your entire go-to-market strategy.
SaaStr
FEBRUARY 1, 2024
You have multiple personas, and all of a sudden, you’re confronted with figuring out what the marketing strategy needs to look like for this kind of Enterprise audience. The last vector of growth that creates complexity is Go-to-Market (GTM), and how you create a GTM motion can make or break your growth cycle.
Martech
JULY 3, 2023
Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. These also should be closely monitored and managed for sustained growth.
ConversionXL
AUGUST 24, 2021
At a smaller company, you’re more likely to generalize across a variety of marketing tasks. All marketing managers will carry out a mix of strategic duties across the lifecycle of projects, such as monitoring trends, testing ideas and optimizations, and tracking metrics. This role is far more product-driven. Know the magic.
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