Is Cold Calling Dead? 74% of You Say No!
SaaStr
MARCH 13, 2023
So even after doing SaaS all this years, and being perhaps the biggest fan of SaaS sales and sales processes out there … I still struggle with the idea of cold calling. Personally, I never answer a cold call, and want at least my initial discovery to be done over email. A lot of phone-based cold calling isn’t 100% cold.
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