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5 reasons Amazon Ads is better than Google Ads for ecommerce

Search Engine Land

While Google commands the majority of global search engine usage, boasting over 90% market share, a 2021 survey by Jumpshot revealed that Amazon’s search volume comprises 54% of all product-related searches in the United States. However, Amazon also charges a percentage sale commission for any product sold on their platform.

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This day in search marketing history: February 17

Search Engine Land

Google’s search choice screen had virtually no effect on search market share, perhaps by design 2021: As an antitrust remedy, the choice screen had not only failed to make the search market a more competitive space, it may have even reinforced Google’s dominant position. Google Panda Update Costs Demand Media $6.4

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11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019

Sales Hacker

Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. Inaccurate sales commissions paid in arrears, along with unfair territories, drive attrition — but replacing sales reps is disruptive and expensive. Use data to show sales reps their commissions in real time.

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Solution Selling Is Exactly What Today’s Buyer Wants

Sales Hacker

Sales may be a “numbers game.” Their sales process is focused on earning a commission. When they or marketing share new case studies, read them and see what problems your premiere logos are solving for. Related: Sales and Marketing Alignment Strategies, Process, KPIs. But nobody wants to feel like a number.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Microsoft Microsoft’s Performance Max launched in open beta in July, with select marketers able to access its full inventory and serve ads across its network.

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How to Motivate Your Sales Team: Strategies and Techniques

Lead Fuze

Understanding how to motivate your sales team is crucial for any business aiming to increase market share and achieve its sales goals. Think commission bonuses, flexible work hours, or even a golden ticket to Willy Wonka’s chocolate factory. Offer ’em bonuses or incentives for stepping up their game.

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Designing Effective Sales Comp Plans: The Dos and Don’ts for Every Sales Leader

Openview

The most recent revision of the comp plan was pushing a particular product – if you sold module X, your commission for the entire deal would be 20% higher. Instead, he attached that item to every single order for the 3 months the SPIFF ran, discounted it 100% and took an extra 20% commission on the other items. and exceptions.