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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date.

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The Complete Guide to Channel Sales

Salesforce

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. For instance, a brand might sell through its own retail store or its own website. Affiliates are websites that get paid a commission to send customers to a merchant’s website. Access to new markets.

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Marketing on Threads: What you need to know

Martech

Threads has become the fastest-growing social media platform in history since it launched on July 5. Threads is a new social networking app, operated by Mark Zuckerberg’s Meta Platforms, which is closely integrated with Instagram and currently only available on iOS or Android devices. How many people have joined Threads?

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This day in search marketing history: March 11

Search Engine Land

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” billion), according to the IAB.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

DuckDuckGo launched their search engine in 2008, which aims to protect users’ privacy by not tracking their search history. DuckDuckGo has been steadily growing in use since its launch and now processes 3 billion searches per month. Paid search ads can be bought via Microsoft Advertising’s partner network. It had a 0.6%

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This day in search marketing history: February 13

Search Engine Land

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets 2014: Bing Ads had enabled over 60% of the mobile traffic on the Yahoo Bing Network to run sitelinks in the U.S.

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This day in search marketing history: February 26

Search Engine Land

Create display network exclusion lists with this (free) tool 2020: A tool for those tired of manually weeding through placement reports to exclude inappropriate websites and apps from display campaigns. Yes, More Are Seeing A New Google Look-And-Feel 2010: Testing would continue until May, when it launched the new user interface.