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Local search in 2023: Key trends and tactics for marketers

Search Engine Land

Google uses AI to understand entities, objects, logos, facial expressions and sentiments in images. Pictures of the same object can be understood differently. To yield better results, invest in high-quality images and centralize all photos to help establish quality scores based on image quality, relevancy, and entities for each image.

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Lifting the lid on Google’s black box to find growth by Adthena

Search Engine Land

Customizing ads for specific platforms is key to maximizing the impact of cross-platform advertising efforts. PMax campaigns are intended for pairing with Google’s Smart Bidding techniques, utilizing machine learning to refine your bids and budget in alignment with your campaign objectives. Leverage Smart Bidding strategies.

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

Procedural changes on the horizon Earlier this year, the European Commission announced that it would seek to streamline the way data protection authorities across the EU work together when enforcing GDPR in cross-border cases. But the company isn’t making it easy, requiring users to submit an online form stating their objections.

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Data Visualization for Marketers: Do’s, Dont’s, and 6 Expert Tools

ConversionXL

Bar graphs, pie charts, and matrices are data visualization tools that reveal trends and key findings in an understandable and engaging format. How you present information is critical to getting viewers to understand what they’re looking at and getting buy-in, whoever the audience may be. Collaborate with partners on data.

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From Engineer To Sales Role – What You Need To Know

The 5% Institute

Another reason why people may feel hesitant when moving from a role as an Engineer to sales, is because they’re used to the safety net of a salary, versus the usual pay structure in sales being based on commission. Salespeople who work like this receive a lousy pay check, so clearly the commission reputation will be tarnished.

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Field Sales Reps & Managers: The Complete Guide

Veloxy

These representatives travel to meet with customers, make sales presentations, and close deals. Sales presentations : Field sales reps conduct sales presentations and product demos to showcase the company’s offerings. Closing deals : Field sales reps negotiate pricing and terms, and ultimately close deals with clients.

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The Ultimate Sales QBR Playbook for Sales Leaders

Sales Hacker

Insight into the nuances of the previous quarter’s results is critical for everyone from reps to leadership to ensure even more marvelous wins in the new quarter. That is not sufficient to achieve meaningful change you’ll see in next quarter’s results. Do any of your previous quarter’s challenges present themselves here again?