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Anita Brearton: Spotlight on the expert

Martech

As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space. In this series, we dig deeper into the stories of our expert contributors.

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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. The market for virtually every product or service is flooded with a variety of options — all serving the same fundamental function. Apple and Samsung both make smartphones.

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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot

I'm already testing different AI tools, and I'm excited to see how this technology can help my clients streamline their marketing efforts." Describe a time when you worked within a cross-functional team to complete a project. For instance, "One example that comes to mind is when I was working with a client who wanted to [X].

Consult 71
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers from Gen X expected phone calls and handholding. Most have grown up around a technology (the Internet) that empowers them to research new topics more confidently. The first ecommerce functionality served mainly existing customers—those who just wanted an efficient way to reorder. That number isn’t getting smaller.

B2B 130
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SaaStr Podcasts for the Week with Domo and Gorgias — April 24, 2020

SaaStr

Is digital transformation a technology challenge or a behavioral challenge? * Harry Stebbings: Can I dive in and ask, in terms of kind of the connection of that strategy, how do you create that connection cross-functionally across the company? What were John’s biggest takeaways from running Domo’s annual event virtually?

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B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results

Heinz Marketing

However, it’d be dismissive to think the changes in B2B content marketing solely revolve around new technologies displacing the old. While the principles of content marketing, lead generation, and pipeline acceleration may not have changed, the ways in which we do business in today’s modern, digital world have.

B2B 67
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Sales Pipeline Radio, Episode 131: Q&A with Melissa Madian @MelissaMadian

Heinz Marketing

Melissa: Yeah, so I’d say that sales enablement, I fell into it, I think like a lot of folks do, they fall into sales enablement through a function of necessity and accident, happy accident. ” Matt: Thanks everyone for joining us today, if you’re joining us live, thank you so much. Melissa: Yeah. Matt: Love it.