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How to tell if it’s real AI or just automation at a higher price

Martech

What to watch out for : The solution follows pre-set rules, such as “if X happens, do Y,” without evolving. Basic automation may get the job done but be cautious of key red flags: Lack of clarity : No clear explanation of how AI functions within the product. If so, how often?

Price 91
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. By Karl Gilis.

UX 126
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The 19 Best WordPress Themes and Templates in 2018

Hubspot

Source : Theme X. Theme X has an easy-to-use page builder, shortcodes that help you customize your site, and a responsive design. Theme X includes four “ stacks ” that allow you to choose from a variety of unique designs and layouts. The theme allows you to add widgets to your sidebar and tailor it to your user’s needs.

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The B2B Marketer’s Quick Start Guide: Data Visualization

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Boost productivity across teams by helping them access the business data they need to work better cross-functionally.

B2B 122
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How to Automate Apps with Workflows & Integrations

ConversionXL

The workflow might look something like this: User is directed to a landing page They enter their details to access a lead magnet On the following page, they’re invited to book a consultation. Similarly, once the lead books their consultation, their details in the CRM are updated, and they’re added to a new email automation workflow.

CRM 143
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The Where, When, and How of AI with Theory Ventures, Open AI, MotherDuck and Lamini

SaaStr

When they set out to launch, they selected as wide a variety of design partners as they could in different industries and use cases to see how healthcare, banking, or consulting use these tools. You need a strong point of view on how your product will save x company money or solve their pains.

GTM 123
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How to redesign your site without losing your Google rankings

Search Engine Land

Dealing with the aftermath can be a nightmare for SEO teams and the external SEO consultant (who often only gets called to fix others’ mistakes). Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities.

UX 99