Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles.

E-commerce 121

E-commerce B2C Manufacturing Hospitality 121

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. Analytical CRM software can help marketers determine customer preferences and points of contact more easily through data warehousing, data mining and online analytical processing (OLAP). Automated data entry.

CRM 98

CRM Agriculture Hospitality Healthcare 98

Salesforce

AUGUST 16, 2023

At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. How AI Will Reshape Your Contact Center : Get actionable tips on how to use AI to reduce costs and add value across every customer touchpoint.

Service 98

Service Hospitality Entertainment Customer Relationship Management 98

Salesforce

DECEMBER 1, 2021

In the healthcare and life sciences industries, those relationships have traditionally developed in person. Over the past decade, however, regulations have sharply cut back on personal contact. The new normal for sales professionals is a hybrid approach with an accent on digital contact. But there’s also some good news.

Healthcare 97

Healthcare Pharmaceutical Cold Call Hospitality 97

Hubspot

DECEMBER 18, 2019

All in one CRMs — or Customer Relationship Management systems — integrate a variety of marketing, sales, and support resources into a company’s day-to-day operations. For a sales team, they can provide a central location for storing prospect and customer contact information. That’s where the platform really stands out.

CRM 93

CRM Real Estate Customer Relationship Management Price 93

Salesforce

DECEMBER 11, 2024

For example, let’s say a sales rep for a medical software company has 100 leads in hospitals and they randomly go after all of them. With lead scoring, the same sales rep can rank the hospitals and narrow them down to the best 10 by using criteria to determine the most promising leads. The process quickly becomes time-consuming.

Prospecting 92

Prospecting Hospitality CRM Territory 92

Salesforce

JULY 21, 2021

For example, sales doesn’t share knowledge or data well with marketing; marketing has no knowledge of when a customer has contacted customer service. And it’s doing so across industries: from consumer goods, public sector, retail, and manufacturing, to financial services, hospitality, and many more.

B2C 98

B2C CRM Non-Profits Hospitality 98