Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell.

B2B 99

B2B GTM Cross-sell High impact 99

InsightSquared

APRIL 14, 2021

Average Annual Contract Value. Because of this, we tend to overlook the individual value customer contracts are bringing us each year. To calculate average annual contract value , take the dollar amount indicated in the contract (excluding any one-time fees) and divide it by the length of the contract (in years).

Contract 62

Contract Territory Cross-sell Pipeline 62

Hubspot

OCTOBER 19, 2017

Take a look at your pay structure to see if you’re pulling the right levers to get reps to sell. Looking at this metric on a monthly or quarterly basis tells you whether your contracts are getting larger, smaller, or staying the same. Or maybe you’re trying to improve your cross-sell rates. The last potential culprit?

Quota 91

Quota Cross-sell Contract Negotiate 91

Highspot

DECEMBER 5, 2023

Nurture and Crossell / Upsell Selling does not end with deal closure or hitting quarterly targets. Who are you selling to? This could include lead-generation tactics, engagement methods, sales presentations, demo techniques, and follow-up procedures. Close: Finalize the sale and sign contracts.

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

Highspot

JANUARY 31, 2020

Sales excellence is defined as the consistent outperformance of key growth objectives, achieved by strategic, cross-functional initiatives. Percentage of high-quality leads followed up with. Percentage of time spent on selling activities. How do you achieve sales excellence? What Is Sales Excellence? Time spent creating content.

Growth 98

Growth Quota Sales Contract 98

Martech

SEPTEMBER 25, 2023

Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Just as a trade show or a well-placed article in an industry magazine does not immediately sell a product, marketing does not immediately produce sales. Content distribution.

A/B testing 108

A/B testing Tradeshows Finance Cross-sell 108

Hubspot

JULY 27, 2023

Many sales leaders leverage automation to help teams reach their revenue and lead generation targets. Moreover, 79% of salespeople using automation say they can now dedicate more time to actively selling. This reduces human error and saves time that employees can spend on selling. Running lead generation.

CRM 51

CRM Sales Cross-sell Pipeline 51

PandaDoc

OCTOBER 13, 2022

Lead generation X ? Once the implementation has been ramped up, onboarding your sales and lead generation teams won’t pose many difficulties thanks to the sophistication of the underlying mechanics. Lead generation X ? Lead generation X ? Our approach to sourcing data. Document storage ? ?

X-functional 52

X-functional Territory CRM Lead generation 52

Sales Hacker

JULY 18, 2022

They also help build better relationships with customers for better feedback loops, wider brand evangelism, and more opportunities for upselling and cross-selling. We’d need to set up another sequence for users who miss their renewal data, after their contract or subscription has ended. Now they’re focused on selling.

Process 76

Process Education Contract CRM 76

Sales Hacker

APRIL 21, 2022

SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. In the early days, most SaaS companies sell to other startups for a number of reasons. Someone (usually a VC) will point out that hitting your aggressive growth numbers will be easier if you sell to larger companies.

Legal 86

Legal Cross-sell Contract Price 86

Hubspot

MARCH 15, 2019

Picture this: You work for a cloud computing company that sells a cloud photo storage platform. Customers sign a contract for a yearly subscription and they pay a monthly fee to use the photo storage service. Expansion MRR is also known as an upgrade and can also result from an upsell or cross-sell.

Contract 75

Contract Cross-sell Commission Represent 75

ConversionXL

JUNE 2, 2022

For example, Bannerflow ads for the same phone use different creative appeal to varying audiences: Touch 2: Lead capture device. Gated lead magnets should offer value that exceeds the value in your free content. Demandbase gives salespeople full visibility over lead nurturing and marketing activities.

Launch 100

Launch Campaign Pipeline Growth 100

Salesmate

OCTOBER 15, 2020

Lead qualification. You cannot cast your net wide and sell to everyone, so lead qualification is necessary. Qualification is a vital stage of the sales pipeline as no one likes to waste time on leads that won’t convert into sales. Sales closing best practices: Avoid complicating your contracts. Cross-sell.

Pipeline 143

Pipeline Negotiate Appointment Sales 143

Salesmate

DECEMBER 28, 2020

Lead capturing. It’s not really a difficult task for advertising agencies to capture leads. However, they don’t have the right set of tools for better lead generation. With the right CRM, companies can capture leads from the company contact page and directly add into their increasing list of prospects.

CRM 119

CRM Relationship Management Clients Pipeline 119

PandaDoc

MARCH 7, 2023

This visual aid gives every member of your sales team a big-picture view of the entire selling process. More qualified leads A sales flowchart helps ensure every sales associate is following the established qualifying process. Find potential customers The first step to making a sale is prospecting or lead generation.

Process 52

Process Objectives and Key Results Pitch Legal 52

Lead Fuze

JUNE 27, 2023

Rules around transferability of ownership: Cover what happens if a member wants to leave or sell their part in the future. They help you communicate the value of your services to potential clients, negotiate deals, and close contracts efficiently. Check out LeadFuze to see how you can automate your lead generation.

Legal 52

Legal Campaign Technique Objectives and Key Results 52

PandaDoc

MAY 24, 2023

Acting as a liaison between the sales team, the marketing teams, the presales department, and even delivery units, they purvey the required training, marketing collateral , software tools, channels, and process improvement ideas to those who sell. Let’s take a look at some of them in greater detail.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Appointment Legal 52

Sales Hacker

JUNE 3, 2021

automobile parts to repair cars), to sell to their customers (e.g. retail stores selling children’s toys), or they’re using a service (e.g. You need CRM software to support lead management, track progress along the sales pipeline , identify cross- and upselling opportunities, and provide efficient customer service.

B2C 76

B2C CRM B2B E-commerce 76

PandaDoc

APRIL 12, 2023

Whether you’re selling a physical product or a service, you need to find the best ways to reach your target audience. The definition of sales channels Sales channels are the methods or pathways businesses use for selling their products and services to consumers. The right sales channels can help you do this.

B2C 52

B2C Cross-sell Retail Sales 52

Lead Fuze

AUGUST 6, 2021

By collecting and cross-referencing in sales data analysis, it’s possible to build highly-personalized value propositions tailored to the specific needs of each customer segment. If you want to increase revenue fast, start by reaching out to customers to cross-sell and up-sell products you think could also meet their needs.

Objectives and Key Results 64

Objectives and Key Results Click Through Rate CTR Cross-sell 64

Sales Hacker

MARCH 19, 2020

If your company is struggling to sell into one industry but is closing at a massive clip in another industry, you can bet that trend will continue. Higher average contract values. Stronger inbound lead generation. . And that’s the basis behind the wish list for every B2B sales organization: . More customers .

Growth 76

Growth Customers Referrals B2B 76

Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 123

Retail X-functional Launch Non-Profits 123

SalesHandy

JULY 12, 2022

If you are selling to the wrong individuals, then your sales team will most likely struggle to connect with them and their pain points. It makes use of account-based marketing, which focuses on selling to targeted accounts that align your products/services’ capabilities with the needs of the customers. Any sale is a good sale.”

Customers 59

Customers Cross-sell Represent Contract 59

Hubspot

SEPTEMBER 12, 2018

But what is a sales pipeline and why is it so instrumental to selling success? If your forecast anticipates you’re going to miss your quota, you should double down on selling activities. If you have a low-cost solution, it may take just a day to buy Facebook ads and start generating leads. How to Build a Sales Pipeline.

Pipeline 101

Pipeline Negotiate Objectives and Key Results Sales 101

Hubspot

JULY 18, 2019

If you sell software, as we do at HubSpot , you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software. Customer success integrations connect to HubSpot to make your internal and external interactions with employees (cross-team) and customers straightforward.

Contact 78

Contact Cross-sell Appointment Follow-up 78

Salesforce

DECEMBER 4, 2023

This includes metrics like average leads generated per quarter and deal conversion rate. Here’s an example: Joy’s Toys, a toy manufacturer, is focused on growth but doesn’t have a clear target KPI for lead generation that incentivizes reps to keep their pipelines full. Why are sales KPIs so important?

Cross-sell 105

Cross-sell Pipeline Contract Sales 105

ConversionXL

FEBRUARY 7, 2014

Are customers using your product daily, multiple days out of the week, or generally forming habits around your product ? Engagement will obviously vary depending on the type of product you sell. Having this data helps on every level from customer on-boarding and client training to content marketing & lead generation.

E-commerce 93

E-commerce Cross-sell Up-sell Growth 93

Salesforce

JANUARY 18, 2024

Business growth expert Tiffani Bova said it best: “How you sell matters. The best sales processes make selling easy by helping you optimize sales conversations, delivering the right value at the right time. Build product knowledge Today, clients expect sales reps to know every detail about the product they’re selling.

Process 59

Process Real Estate Objectives and Key Results Cross-sell 59

Hubspot

APRIL 4, 2019

If one of your goals is for 5% of monthly revenue to come from upsells or cross-sells , make this goal specific by identifying what types of clients you’ll target. In this case, your sales team must achieve that 5% upsell/cross-sell number by the end of the quarter. Lead conversion rate. Leads generated per month.

Strategic planning 91

Strategic planning Strategize Referrals Cross-sell 91

Salesforce

JANUARY 11, 2024

In B2B (business-to-business) sales, one business sells goods or services to another. Because businesses typically require chains of approval, closing a B2B sales deal usually involves detailed touchpoints, presentations, product demos, and negotiations with decision-makers, leading to a long sales cycle.

B2B 59

B2B B2C Manufacturing Government 59

Salesforce

MARCH 18, 2024

Gone are the days when you would sell time slots during primetime TV or a half-page ad in a newspaper or magazine and call it a day. When you don’t have a clear picture of what buyers are spending with you, it’s harder to upsell or cross-sell your offerings. New types of ads are now available.

Transportation 52

Transportation Cross-sell Territory Sales 52

Hubspot

AUGUST 8, 2019

Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Cost of selling as a percentage of revenue generated. Digging into her activity metrics, you discover she isn’t sending enough emails to generate the number of calls she needs.

X-functional 95

X-functional Quota Cross-sell Contract 95

Hubspot

AUGUST 21, 2023

Distribution: Through what mediums will you sell the product or service? Research each role to get a general sense of what they do, their goals, and their pain points. While each company divides the lead generation and qualification process differently, marketing is typically in charge of the attract and engage phases.

Go To Market 69

Go To Market Process GTM Launch 69

Hubspot

SEPTEMBER 27, 2019

Sales by Lead Source. Where your sales are coming from and what lead generation sources are or are not working. How much revenue is generated by every sale you make. How much revenue is generated by each product, product line, or service that you sell. How much revenue is generated from brand new customers.

Territory 78

Territory CRM Sales Cross-sell 78

Hubspot

NOVEMBER 21, 2018

These roles vary based on the product, industry, and vertical you’re selling to. Research each role to get a general sense of what they do, their goals, and their pain points. Renewal: Your customer renews their contract or subscription. Lastly, in the channel model , an outside agency or partner sells your product for you.

Go To Market 96

Go To Market Process GTM Education 96

Salesforce

MARCH 11, 2024

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Sell 59

Sell Cross-sell Territory CRM 59