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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. The SMB segment—going upstream vs. downstream. Where Can You Apply This Go To Market Strategy? Regions often respond with a 1-2 year delay to the US Market.

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What Is Enterprise OEM Software Licensing?

Lead Fuze

OEM licenses are larger than direct to end-user contracts because the licensee is usually pushing out software to their entire customer base or a large portion of it. One OEM contract can give thousands or tens of thousands access to licensors software. One example is federal government markets which take years to develop.

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Sales Proof of Concept (POC): 5 Ways to Drive More Revenue

Sales Hacker

To help demystify this sales POC term and provide context for all go-to-market professionals, let’s expand on each of these terms and identify five things the pre-sales professional can do to drive more revenue within the middle of the funnel. There is a section on sales POCs that is highly instructive. Unlock your potential.

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Mark Roberge: How to Approach Product-Market Fit

Gong.io

But once you get to the CRO, it’s just much more of that leadership, strategic, corporate governance perspective of, “How do you align very different roles?”. If they sign a contract, what do they want to do next? And you don’t see much of that when you’re a VP of Sales, when you’re a CMO, when you’re running Customer Success.

Product 48
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How the Flywheel Killed HubSpot's Funnel

Hubspot

Part 1: Mapping your go-to-market strategy. This is by no means an exhaustive list of the changes we’ve made to re-center our focus around the customer, but they’re examples of some of the biggest shifts we’ve made in our go-to-market and services organizations. Fill out each activity corresponding to its flywheel stage.

Growth 78
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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

We’re also seeing that, but I think, estimated here, that churn in small ECB contracts, typically small business customers, the churn is expected to go up 15.8%. Also government, it is right now in this time, hard to know who to trust. And so, it’s very hard to trust government. So quite significantly.

Trust 70
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What Is Enterprise OEM Software Licensing?

Sales Hacker

OEM licenses are significantly larger deal sizes than direct to end-user contracts because the licensee is usually pushing out the software to their entire customer base or a large portion of their customer base. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Exclusivity.

GTM 74