Search Engine Land

JULY 16, 2024

Provide strategies for reassessing digital businesses in the AI era to achieve long-term sustainable growth through ethical AI practices. While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content.

Click Through Rate

SaaStr

JUNE 14, 2025

Why 40% Cloud Adoption Marks the End of Easy Growth. The easy growth is over—companies like Zoom exemplify this with saturated markets and nowhere left to expand rapidly. The Data Doesn’t Lie: SaaS Growth is Fundamentally Slowing We’re witnessing something unprecedented in the SaaS world. The market is saturated.

Growth

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. What you will learn in this blog What is Marketing Cloud Advanced Edition and how does it differ from Growth Edition? Fewer employees, tighter budgets?

Territory

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Brightcove’s Brightcove AI Suite handles video content creation, audience growth and engagement.

Cross-sell

Martech

JANUARY 8, 2025

The faster the sales process, the faster the revenue growth. Dig deeper: How to align sales and marketing for revenue growth 2. And make digital signature tools like DocuSign or Adobe Sign your go-to for contracts. Unfortunately, as we learned in science class, of friction slows acceleration or can stop it altogether.

CRM

SaaStr

MARCH 23, 2025

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. Create environment for sales success The formula is simple: Existing revenue + Product-market fit + Growth + Unmet demand = Attractive opportunity for top sales talent.

GTM

SaaStr

JULY 14, 2025

Here’s what to watch for: Revenue Growth : Are they increasing revenue? You should see more demos, more contracts being drafted, and a noticeable lift in pipeline metrics. If they’re not collaborating to drive leads and close deals, it’s going to hurt your growth. Pipeline Metrics : Are they growing the pipeline?

Pipeline

SaaStr

JULY 18, 2025

ACV-Based Commission : Pay commissions on the Annual Contract Value (ACV) of the deal. This encourages reps to sell to the right customers, not just anyone who will sign a contract. This also helps drive Net Revenue Retention (NRR), which is critical for B2B growth. Pay the remaining 20% after the customer stays for 3-6 months.

Commission

SaaStr

APRIL 2, 2025

So Freshworks started off as a low-end Zendesk competitor (Freshdesk), but relatively early expanded into a whole suite of related products for service and support, and most of its growth today is fueled by its lower-end competitor to ServiceNow, it’s “EX” products. Their EX Product is Primary Driver of Growth, Growing 33%.

Drivers/motivators

Search Engine Land

JULY 25, 2024

In 2024, it is estimated that overall advertising spending growth in the U.S. Compare this to an average growth of 23.3% But when defending our retainer or contract renewal, businesses want to know how their SEO spend will tangibly impact the bottom line. will increase by approximately 10%. prior to 2020. That’s great.

Campaign

Martech

JULY 16, 2024

A lot of funding was also flowing into the space, both from customers willing to invest in technology and also from the market and venture capitalists investing in the development and growth of CDPs. It makes sense, as many early adopters of CDP were buying a solution to a single problem.

SQL

Partners in Excellence

MAY 22, 2025

What she wanted to review was pricing issues (they are heavily threatened with tariffs), specific contract issues, and other similar things. With this CRO, the people that should have been doing this work were her RVPs, some of the Sales Ops Team, and some from Contracts/Legal. It exacerbates it. It creates other problems.

Contract

Salesforce

MARCH 13, 2025

Finding it can help your teams prioritize their efforts, guide how you invest resources, and measure actual success against your potential for growth. Knowing your SAM and TAM helps you plan realistic growth targets, so you can confidently expand your distribution and increase production. Sign up now Thanks, you’re subscribed!

Minimum Viable Product

Martech

JANUARY 14, 2025

Dig deeper: Measuring marketings impact: From metrics to growth The new CMO playbook: Driving growth without the bloat What sets thriving CMOs apart in this budget crisis? When marketing helps close eight-figure contracts, budget conversations become much easier. The new model is about investing directly in revenue growth.

Pipeline

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. PLG and SLG arent competitors, theyre partners in growth.

Growth

SaaStr

MARCH 13, 2025

Heres what Id look at: Pipeline Growth : Have they increased your pipeline metrics? Are there more demos, more contracts being drafted, and more deals in the works? Revenue Impact : Have they driven revenue growth? Waiting another 6-9 months will only cost you a year of growth. But are more good deals in in the funnel?

Pipeline

Search Engine Land

JULY 22, 2024

Reserve the following now, get contracts with partners signed and get budgets approved as soon as possible: Influencer dates for promotions and products in their hands. By implementing the above strategies and remaining flexible, you can turn the challenges of the 2024 holiday season into opportunities for growth.

Niche

SaaStr

APRIL 30, 2025

This includes contracts, pricing approvals, and any legal requirements. Focus on actionable insights and prioritize the areas that will have the biggest impact on revenue growth. Are customer success teams equipped to drive renewals and expansions? And remember, the more data-driven you are, the better your results will be.

Cross-sell

Hubspot

AUGUST 27, 2024

Up to 5% margin growth. AI pricing helps to maximize revenue and profitability while ensuring that prices remain competitive and aligned with market trends. Benefits of Applying AI to Pricing According to Accenture, AI pricing strategies such as personalized and dynamic pricing can generate outcomes such as: Up to a 15% increase in revenue.

Price

SaaStr

JUNE 18, 2025

So Okta rose to rapid growth and IPO as the stand-alone leader in enterprise identity for apps, acquired Auth0 to own it for developers, and now coming up on $3 Billion in ARR, it has settled into a more mature state: $2.75B in ARR Growing 12%, projected to slow to 10% Non-GAAP operating margins of 27% Free Cash Flow margins of 35% (!) $18B

Non-Profits

Hubspot

NOVEMBER 22, 2024

ChartMogul's 2022 SaaS Growth Report finds, “The top quartile of SaaS companies reactivate close to a quarter of their lost customers.” Here's how Freelance Growth Manager Boris Malinov uses AI to re-target churned customers. However, the human touch is still very much needed in the content creation process. Summarize sales calls.

Lead generation

Salesforce

NOVEMBER 15, 2024

Despite these hurdles, SDRs are a driving force behind sales growth and revenue generation. Instead, it’s a basic requirement for teams and organizations that seek rapid, sustainable growth. Here’s why: Potential for growth: Highly motivated SDRs actively seek organizations that offer opportunities for career advancement.

Tradeshows

Heinz Marketing

JUNE 25, 2025

Customer-Led Growth (CLG) requires a new lens for measurement. Traditional funnel metrics like MQLs or pipeline velocity don’t tell the full story of how your best customers drive long-term growth through retention, expansion, and advocacy. CLG metrics are about long-term value from customers you already have.

B2B

SaaStr

JUNE 6, 2025

So Jamin Ball of Altimeter has a great summary of the cumulative revenue growth of all public SaaS companies … and it’s not a great story: Aggregate net new ARR added in Q1 from the software universe isn't looking good! Market Saturation : Many categories that drove explosive growth in previous years are reaching maturity.

Territory

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. Instead, they should be recognized as strategic thinkers, relationship builders, and growth drivers. Sales champions are key contributors to a sales teams success. You know this.

Negotiate

SaaStr

JUNE 12, 2025

If you’re at the point where you’re consistently closing deals and you’re starting to feel like you’re the bottleneck to growth, that’s a good sign it’s time to hire. Another key factor is your ACV (Annual Contract Value). This is how you refine your pitch, understand objections, and figure out what works.

Contract

RingDNA

APRIL 11, 2025

But remember that achieving growth often requires expending resources, so simply reducing CAC isn’t always best way to grow revenue. An increase in lead-to-opportunity velocity can be an early indicator of revenue growth, but it’s impossible to hit revenue goals without enough open opportunities.

Quota

PandaDoc

JUNE 27, 2025

PandaDoc, for example, can help you easily create, manage, and eSign your contracts and proposals all in one tool, simplifying your process. This means driving more growth for your business. Want a solution to help your sales teams centralize and collaborate on all their documents, like proposals, contracts, quotes, and one-pagers?

Objectives and Key Results

PandaDoc

JULY 7, 2025

With the help of a solid CRM, you can improve your sales efficiency and long-term growth. HubSpot’s CRM is part of their greater growth platform. Here’s how PandaDoc CPQ (configure, price, quote) can benefit your team: Automated document generation : Automatically pull data from your CRM to create quotes, proposals, and contracts.

CRM

SaaStr

JANUARY 8, 2025

Asana, strong in B2B2B and selling to tech, was perhaps hit hardest, with growth slowing to 10%. Monday.com by contrast, selling mainly outside of tech, saw growth remain strong at 34%. NRR Fallen to 98% Overall, 99% For $100k+ Customers — From 115% at $600m ARR This is half the reason growth has slowed at Asana.

Non-Profits

Hubspot

JUNE 16, 2025

Maintained a 90% client retention rate, securing $1M in contract renewals.’ Mike Peditto , director of talent at career growth platform Teal , suggests asking a question related to quota attainment. Wickett puts it simply: these are the kind of specific details that grab attention because they quantify impact.

Objectives and Key Results

PandaDoc

MAY 2, 2025

When buyers see that committing to a larger quantity or a longer-term contract earns them a better price, theyre more likely to scale up their purchase. You can structure your pricing to reflect discounts for higher quantities, longer contracts, or multi-product purchases all without adding confusion or extra steps for the customer.

Price

SaaStr

JULY 12, 2025

It validated a completely new category of B2B growth that’s operating by fundamentally different rules than anything we’ve seen before. Code Generation as the Primary Growth Driver While everyone talks about general AI adoption, Anthropic identified code generation as the killer use case.

B2B

PandaDoc

JUNE 27, 2025

In this article, we’ll cover how exactly CRM software can support your business growth, what you should look for when choosing a CRM, and how CPQ tools (like PandaDoc) can make your CRM have an even bigger impact. CPQ tools can help you generate quotes and contracts all from within your CRM. What is a CRM?

CRM

SaaStr

JULY 9, 2025

Timing Major Technology Transitions NVIDIA made massive bets before the markets were ready: GPU computing before most people understood parallel processing AI infrastructure before the AI boom Data center solutions before cloud-native everything For B2B: Identify the technology transitions that will reshape your industry and position for them 2-3 years (..)

Growth

SaaStr

JULY 1, 2025

The latest AI B2B to go through hyper-growth. It spans marketing attribution, lead scoring, outbound sequencing, meeting booking, discovery calls, proposal generation, contract negotiation, and post-sale expansion. They’ve rocketed to $6m ARR in just a few months. Here’s why—and what’s coming next. Sales is messier.

Territory

Highspot

FEBRUARY 20, 2025

Drive Business Growth with Partner Networks Your resellers, channel partners, and distributors are just as important to GTM success as your sales force. Outcome: A well-trained sales team can confidently address buyer questions and close deals faster, directly contributing to revenue growth.

Product